AriZona Mucho Mango Fruit Cocktail Vitamin C Fortification Claims, Challenged by Class Action
The proposed class action lawsuit challenges the claim “Vitamin C Fortified” on the label of AriZona Mucho Mango fruit cocktail bottles.
Dawn Hancock v. AriZona Beverages USA LLC
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The defendant, AriZona Beverages USA, is not allowed to declare that its Mucho Mango fruit cocktail is vitamin C-fortified.
The case specifically takes issue with the fact that the AriZona Mucho Mango product label does not include a reference food alongside the beverage’s “fortified with vitamin C” claim, leaving consumers with no basis for comparing the vitamin C content of the product to that of another, such as a similar fruit beverage that is not fortified, the case notes.
According to the Mucho Mango Vitamin C Fortification Class Action Lawsuit, products labeled “fortified with vitamin C” must have at least 10% more vitamin C than a reference food. Moreover, Mucho Mango provides 15% of the daily recommended amount for vitamin C due to the use of ascorbic acid as an ingredient.
Further, the lawsuit asserts that adding vitamin C to the AriZona Mucho Mango fruit cocktail violates the FDA’s fortification policy.
The lawsuit asserts that vitamin C fortification is inappropriate since the scientific community recognizes no nutritional deficiency in vitamin C, and vitamin C addition does not compensate for nutrients lost during storage, handling, or processing.
According to the Mucho Mango Vitamin C Fortification Class Action Lawsuit, reasonable customers must rely on a company to correctly identify and describe the attributes, components, and features of a product compared to itself and other similar products or alternatives. The value of the product acquired by the plaintiff was significantly less than the value claimed by the defendant.
Additionally, the complaint alleges that each eight-ounce serving of AriZona Mucho Mango fruit cocktail has 22 grams of added sugar or 44% of the recommended value for added sugars.
AriZona Product Labeled as Deceptive
In light of this, the lawsuit asserts that the product’s vitamin C fortification is deceptive, as customers may have chosen the fruit cocktail over other products that adhere to dietary guidelines for consuming high-sugar foods.
The suit claims that the defendant sold more products and at prices higher than it would have done in the absence of the misconduct, resulting in increased profits at the expense of customers.
The lawsuit seeks to represent consumers in Illinois, Ohio, Michigan, Nevada, Arizona, North Dakota, Oregon, Texas, Iowa, Kansas, Virginia, Tennessee, New Hampshire, Maine, Alaska, South Dakota, and Oklahoma who purchased Mucho Mango fruit cocktail under the AriZona brand within the applicable statute of limitations.
Editor’s Note on Mucho Mango Vitamin C Fortification Class Action Lawsuit:
This article is written to inform you of the case against AriZona Beverages that alleges the company of being deceptive. We also recommend you read the Snapple All-Natural Lawsuit.
Case Name & No.: Dawn Hancock v. AriZona Beverages USA LLC, Case No. 3:21-cv-01735
Jurisdiction: U.S. District Court Southern District of Illinois Benton Division
Allegations: AriZona claims of “Vitamin C Fortified” is allegedly deceptive
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