Molekule Air Purifiers Get Hit With A Class Action Lawsuit Over Alleged Falsely Advertised Goods

Despite its stylish design and claims of excellence, a new class action lawsuit contends that Molekule air purifiers are not as successful at filtering the air as the manufacturer advertises.

Barbara Sobel v. Molekule, Inc.

Plaintiff Barbara Sobel alleges that Molekule misleads consumers by falsely advertising and marketing its air purifiers as being exceptionally effective at eliminating air pollution and relieving allergy and asthma symptoms.

Sobel seeks to represent consumers in New York who purchased a Molekule air purifier, as well as consumers from Arkansas and Iowa.

According to the class action lawsuit, the purifiers use Photo Electrochemical Oxidation (PECO) technology rather than the more typically used High-Efficiency Particulate Air (HEPA) technology.

The air purifiers stated in the class action lawsuit are the following:

• Molekule Air
• Molekule Air Pro
• Molekule Air Mini
• Molekule Air Mini+

Sobel asserts that Molekule distributes the products online — through social media, its website, and/or print — and touts the efficacy of PECO technology for air purification, saying that it eliminates chemicals, microbes, allergens, and other forms of pollution.

However, The Wirecutter, a renowned consumer electronics review site, determined that the Molekule products were unsuccessful at purifying air, the class action lawsuit states.

Are Molekule Inc. Claims All Talk?

Molekule’s claims of quantifiable pollutant elimination, allergy and asthma relief, and advanced PECO technology were deemed to be “without support” by the Better Business Bureau’s National Advertising Division (NAD) in 2019.

Sobel asserts that, despite Molekule’s agreement to amend its representations in the account of the NAD’s findings, the company continued to mislead consumers.

According to the class action lawsuit, the claims’ pervasive nature guaranteed that consumers would depend on deceptive, false, and misleading claims when looking to buy an air purifier.

In addition, the class action lawsuit stated that Molekule Inc. claimed the following:

• PECO technology destroys all pollutants; instead of just collecting a few allergens, mold, bacteria, VOCs, and viruses 
• Its nanotechnology eliminates pollutants at the molecular level
• Eliminates 3.4 million black mold spores within 50 minutes
• Eliminates a million allergens within 4 minutes
• Eliminates 3.4 million ms2 viruses within 2 minutes
• Eliminates 3.7 million bacteria within 5 minutes
• PECO eliminates indoor air pollution at the molecular level
• Destroys the smallest bacteria
• Mold is eradicated from the air quickly and permanently
• Redefined what clean air should look and feel like from the inside out
• Molekule can entirely replace the air in a 600 square foot area
• A brand-new air purification technology that utilizes nanotechnology to totally eradicate the whole spectrum of indoor pollutants
• Molekule Home One decreases toluene, formaldehyde, and D-limonene concentrations to undetectable levels
• Independent testing has established that Molekule’s PECO Technology effectively eliminates mold, bacteria, and viruses.
• PECO Technology surpasses carbon filters and decreases VOCs to undetectable levels within 90 minutes

Molekule is accused of fraud, negligent misrepresentation, and unjust enrichment, all of which violate New York General Business Law as well as the Magnuson Moss Warranty Act.

Sobel asserts that Molekule’s testing was neither independent nor sufficient to demonstrate that its air purifiers effectively eliminated all air pollutants.

Lastly, the plaintiff seeks a jury trial as well as injunctive relief and statutory, monetary, and/or punitive damages for herself and all the class members.

Editor’s Note on Molekule Air Purifiers Class Action Lawsuit:

This article is written to inform you of the class action lawsuit filed against Molekule Inc. over allegedly misleading the consumers about the performance of its air purifiers. You might also be interested in the lawsuit filed against Amazon over Alexa snooping on its users.

Case Name & No.: Barbara Sobel v. Molekule, Inc., Case No. 1:21-cv-04992

Jurisdiction: U.S. District Court for the Eastern District of New York

Products/Services: Air purifier

Allegations: Molekule Inc. allegedly mislead consumers by falsely advertising its air purifiers regarding their performance

Status: Pending

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