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L'Oreal Collagen Wrinkle Smoothing Class Action Lawsuit - Can't Smooth Wrinkles, Dupes Customers

Consumer Class Actions

L’Oreal Collagen Wrinkle Smoothing Class Action Lawsuit – Can’t Smooth Wrinkles, Dupes Customers?

L’Oreal’s Collagen-Based Beauty Products Do Not Really Smooth Out Wrinkles, Class Action Claims 

International beauty company L’Oreal is being sued in a recent class action accusing the company of selling collagen-based products that claim they smoothen out their users’ wrinkles, although the alleged truth is that they are ineffective in smoothening wrinkles. 

 Rocio Lopez, et al. v. L’Oreal USA, Inc.

Click to access Rocio-Lopez-et-al.-v.-LOreal-USA-Inc..pdf

According to the latest reports, L’Oreal’s business unit in the country, L’Oreal USA, Inc., is being taken to a New York court by a pair of complainants named Rachel Lumbra and Rocio Lopez. 

The L’Oreal Collagen Wrinkle Smoothing Class Action Lawsuit is claiming that L’Oreal USA Inc. is selling their beauty and anti-aging products made out of collagen with a promise that they smooth out a user’s wrinkles. 

However, Lumbra and Lopez claim that it is impossible for L’Oreal’s product to work and guarantee their customers that they would reverse signs of aging due to the nature of collagen. The pair detail that collagen is a topical ingredient that is not able to penetrate the deeper skin levels of the face. Hence, the user cannot enjoy L’Oreal’s collagen-based beauty products’ purported anti-wrinkle properties. 

Allegation: Actual Properties And Efficacy Of Collagen In L’Oreal Products Does Not Meet Marketing Claims 

One of the plaintiffs, Lopez, shared that they bought L’Oreal’s Paris Collagen Moisture Filler Day/Night Cream product because they believed the company’s marketing claims. They add that they bought it at a higher price tag, hoping that it would work its magic and smoothen out their wrinkles. 

Yet after use, the mentioned product did not provide them the benefits they were expecting as promised by L’Oreal. 

The class action detail that the complainants, along with other likely situated buyers, would not have bought any of L’Oreal’s collagen-based beauty products have they known the truth. Plus, they were allegedly tricked into paying a much higher price compared to other products in the market due to the beauty company’s purported false and misleading marketing claims. 

The L’Oreal Collagen Wrinkle Smoothing Class Action Lawsuit is taking L’Oreal USA Inc. to court for different charges ranging from violations of New York and California laws to breach of express warranty. 

The class action filing seeks to gain the court’s approval of establishing a Class group consisting of L’Oreal customers who bought a collagen-based beauty product being offered by the company after believing in their purported benefits. 

More Details 

L’Oreal is not facing this single lawsuit alone. The company is also battling with several lawsuits filed against them concerning their products’ nature. 

This is an ongoing case, and Consider The Consumer will continue to report on this matter as soon as updates are made available to the public. 

Editor’s Note on L’Oreal Collagen Wrinkle Smoothing Class Action Lawsuit: 

This article reports on the class action lawsuit against L’Oreal’s USA unit after a complainant share that the product they bought from the company containing collagen did not help in smoothening their wrinkles. 

Case Name(s) & No.(s): Rocio Lopez, et al. v. L’Oreal USA, Inc.; Case No.: 1:21-cv-07300 

Jurisdiction: United States (U.S.) District Court for the Southern District of New York 

Products/Services Involved: Collagen-based L’Oreal beauty products

Allegation(s): L’Oreal has promised their buyers impossible feats their collagen-based beauty products can do for them. 

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(PC – L’Oreal)

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