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Lime-A-Rita Class Action Lawsuit Accuses Company of False Advertising

Lime-A-Rita Class Action – There’s No Tequila in There!

The American brewing company, Anheuser-Busch, makers of Budweiser, Stella Artois, and Michelob Ultra, is facing a class action lawsuit for allegedly falsely advertising that their Lime-A-Rita products contain tequila.

Consumers claim that the products actually do not have tequila in them and that it does not say anywhere on the packaging or labels that the products do not contain tequila, “or that the Margarita Products are actually just flavored beers that taste like a margarita.”

You can read on this case under the name: Tanya Cooper, et al. v. Anheuser-Busch LLC, Case No. 7:20-cv-07451, S.D. NY.

Have you or a family member purchased a Lime-A-Rita and have been affected by this lawsuit? Contact us if so and get the help that you need!

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Lime-A-Rita Class Action Claims Product is a Lie

According to the class action lawsuit, it is common knowledge that a margarita contains tequila. However, the Lime-A-Rita has none. An image of a salted margarita glass can be found on the Rita product packaging which reinforces that expectation for consumers.

Furthermore, no mention of this is found on the packaging EXCEPT on a small print on the bottom package panel “where no reasonable consumer would look prior to purchase” which states that the products are actually malt beverages.

The class action goes on to say that “consumers are unlikely to understand the foregoing ‘malt beverage’ statement as meaning that the Margarita Products do not contain tequila, particularly in the context of the other prominent, false and deceptive statements on the front packaging indicating that the products do contain tequila.

Plaintiffs and Class members were all harmed by purchasing Defendant’s Products because they did not receive what they paid for, and, as a result, lost money and property. Anheuser-Busch knew, or reasonably should have known, that consumers would rely on the common cocktail and wine names on the packaging of the Products and reasonably believe the Products contained tequila, rum, or wine.”

The class action lawsuit alleges the company has violated the New York General Business Law, breach of express warranty, breach of implied warranty of merchantability, common law fraud, and unjust enrichment.

Editor’s note on the Lime-A-Rita Class Action Lawsuit:

This piece is written about the recent Lime-A-Rita Class Action. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.

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We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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