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LensProToGo Class Action Filed: Alleges False Free Shipping Claims

What the LensProToGo Class Action Lawsuit is About

The LensProToGo Class Action alleges claims of falsely advertising that consumers renting cameras and other equipment get “FREE SHIPPING” when they choose to have their rented equipment shipped.

Consumers reported that LensProToGo used deceptive marketing because those who have rented equipment from the company and had them shipped were actually charged more than those who rented the same type of equipment and on the same time period but had the equipment picked up.

You can find the case under the name: Borges et al v. The Dude Abides, LLC d/b/a LensProToGo, Case No. 20-cv-30132, D. Mass.

Were you among those affected by the LensProToGo Lawsuit? Contact us today for help.

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Here’s What We Know About the LensProToGo Lawsuit

The LensProToGo Class Action Lawsuit alleges that “LensProToGo prominently and repeatedly advertised and represented on their website that it provided “FREE SHIPPING” on all equipment rentals. Their representations to its consumers that it provided “FREE SHIPPING” on its rentals was unfair, false, deceptive, and misleading because they actually charged a higher price for equipment when a customer chose to have it shipped to them than the price they charged if the customer chose to pick up the rented equipment.

Contrary to their representations of FREE SHIPPING, LensProToGo has universally charged the customers more for rental of the same equipment shipped to the customer than they charged for the same equipment, for the same period of time, if the equipment was picked up by the customer. As a direct and proximate result of their actions, Plaintiff and members of the Classes have been injured because, by paying higher prices for equipment that was shipped, they were actually paying for shipping the equipment despite the repeated representation of “FREE SHIPPING.” Consumers have been harmed because they were overcharged for the equipment they rented from LensProToGo. The company’s conduct alleged herein constitutes unfair and deceptive acts and practices in the conduct of trade and commerce in violation of M.G.L. c. 93A.”

A full copy of the LensProToGo Class Action Complaint can be found below:

Editor’s note on the LensProToGo Class Action Lawsuit:

This piece is written about the recent LensProToGo Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.

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If you believe that what is alleged in the LensProToGo Class Action has affected you, please don’t hesitate to reach out to us. We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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