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Kroger Just Fruit Class Action Lawsuit Just Fruit Spread Consider The Consumer

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A Recent Class Action Lawsuit Alleges Deceptive Marketing of Kroger’s Just Fruit

What to Know: Kroger’s Just Fruit Spread Class Action Lawsuit

The recent Kroger Just Fruit Class Action was filed against The Kroger Company for allegedly misleading consumers by marketing their Kroger’s Just Fruit Spreadable Fruit products as containing only the fruit identified on the front label.

Consumers claim that The Kroger Company falsely advertised its Just Fruit Spread as its ingredients listed on the back actually reveals that it contains more “fruit syrup” than actual fruit!

Aside from that, the consumers also claim that the product contains other sweeteners, added sugars, and additives, which contradicts the label “Spreadable Fruit.”

The case can be found under the name: Vitort et al v The Kroger Company et al, Case No. 20-cv-1317, D. Ore.

If these allegations affect you please feel free to contact us:

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Here’s what we know about Kroger’s Just Fruit Spread Class Action:

The Kroger’s Just Fruit Class Action Lawsuit claims that The Kroger Company “advertised and marketed the Product as comprising ‘just fruit’; namely, the fruit flavor identified on the front label. The front label further describes the product as ‘spreadable fruit’, further reinforcing the message that the Product was just that. Despite labeling and advertising the Product as being ‘Just Fruit’, the Product actually contains large amounts of added sugars, and additives such as ‘pectin,’ ‘calcium citrate,’ ‘apple juice concentrate,’ and ‘citric acid’.”

Further, as the ingredients list (featured below) demonstrates, the number one ingredient in the Product is actually fruit syrup, and most of the Product’s sugar content derives from “Added Sugars.”

Reasonable consumers, like Plaintiff, have suffered an ascertainable loss of money, measured by the difference between the price paid for a product made of “Just Fruit” and the lower market value of a product that is made primarily of sugary fruit syrup. As a result of Defendant’s illegal conduct, the purchase price of the Product was greater than its objective market value.”

A full copy of the Kroger’s Just Fruit Class Action Complaint can be found below:

Editor’s note on Kroger’s Just Fruit Class Action Lawsuit:

This piece is written about the recent Kroger Just Fruit Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.

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If you believe that what is alleged in the Kroger’s Just Fruit class action has affected you, please don’t hesitate to reach out to us. We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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