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Kroger Beef Class Action Lawsuit Alleges Deceptive Marketing

Deceptive Marketing of Kroger Beef Imports Lead to Class Action Lawsuit

Albertson’s and Kroger beef has been accused of misleading consumers with their deceptive labeling their product as a U.S. product when it should be considered as an import.

According to the class action lawsuit, the beef products were “derived from cattle that never drew a breath of American air much less were born here.”

Read about the case under the name: Thornton, et al. v. The Kroger Company, et al., Case No. 1:20-cv-01040-JB-LF, C.D. NM.

Are you affected by the allegations in this class action lawsuit? Contact us today for help.

More on Kroger Beef Lawsuit

The class action lawsuit alleges that “since 2015, Defendants have breached consumer trust by advertising that some of their beef products are a ‘Product of the U.S.’ when in fact, the products are not derived from domestically originating cattle.”

According to the lawsuit, consumers “in recent years … have grown more concerned about health, sustainability, and animal welfare, leading them to consider how their food is produced” and have become “reliant on domestically raised cattle in order to have confidence that the beef they are purchasing meets those concerns.”

The fact that Kroger’s products are sold above their true market value indicates the intent of the company to be unjustly enriched with their tactic.

The allegations were made based on figures showing U.S. imports of an estimated $6.2 billion in beef annually since 2015. The suppliers of Albertson’s and Kroger beef, known as the Big 4, are second in the state of Texas. However, Tyson, Cargil, JBS USA, and National Beef control around 6.9 million cattle in the U.S. market, and not even Kansas nor Nebraska, the second and third top cattle inventory states in the U.S. could rival the claims of Kroger beef in domestic cattle inventory.

The Country Of Origin Labeling (COOL) law states that imported beef are required to be labeled with the originating country if it arrived post-slaughter or for immediate slaughter, and excludes “muscle cuts of beef and pork, and ground beef and pork.”

Kroger advertised their products as “Product of the United States” and “USDA choice” without any “accurate representation of the country of origin.”

The makers of Albertson’s and Kroger beef is accused of unfair practices, breach of warranty, and unjust enrichment.

Editor’s note on the Kroger Beef Class Action Lawsuit:

This piece is written about the recent Kroger Beef Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.

If you believe that what is alleged in the Kroger Beef Imports class action lawsuit has affected you, please don’t hesitate to reach out to us.

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We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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