Kraft Heinz Was Charged With A Class Action Lawsuit Over False Marketing
Kraft Heinz Food Company, a famous American food company, was charged with a class action lawsuit because it has falsely advertised that its product contains real cheese.
Erin Marcinelli, the lead plaintiff, filed the class action lawsuit against Kraft in a New York federal court in February 2021.
According to the class action lawsuit, the Bagel Bites, the company’s pizza snack, was marketed misleadingly.
It aims to represent consumers residing in New York who have bought the Bagel Bites manufactured by Kraft.
Incorrect Product Label
The class action lawsuit states that the product’s packaging declares that Bagel Bites was made from real mozzarella cheese.
Erin Marcinelli argues that these claims are false. She believes that the cheese toppings on the Bagel Bites are made from a cheese blend.
She adds that the blend is made of modified food starch and part-skim mozzarella to imitate real mozzarella cheese.
The complainant adds that the food starch was used as fillers, which modified its quality and taste.
The class action lawsuit asserts that the company has added the National Milk Producers Federation’s (NMPF) “Real Dairy” seal.
It declares that the seal cannot be added to products that use cheese extenders and fillers, such as the food starch that Kraft used in the cheese blend.
It complains that authentic mozzarella cheese should only contain dairy ingredients.
While additives like cream or milk are permitted to be used when making mozzarella cheese, food starch is not allowed when making real mozzarella cheese.
Food starch is known to lower food quality and lessen its nutritional value, exempting it from being added to authentic cheese.
The class action states that while the cheese produced from food starch looks like mozzarella cheese, it did not contain the same amount of protein and nutritional value as real mozzarella cheese.
Therefore, cheese products that have food starch can be classified as “imitation mozzarella cheese.”
The lead plaintiff claims that the company has intentionally deceived their customers into thinking that the cheese in Bagel Bites is pure mozzarella because the said product’s packaging mentions that it is “made with real cheese.”
She adds that the false packaging has misled customers into buying the product due to assuming that it is made from high-quality cheese.
However, the complainant argues that the company’s claims are false since the toppings on the pizza snack are made with a cheese blend.
The class action argues that the company has failed to inform customers that “imitation mozzarella cheese” was used in the product.
It asserts that regular consumers would not identify that the product contained imitation cheese based on the front label packaging.
It also contends that even if the right ingredients list were at the back packaging, regular consumers would not know that the cheese blend’s nutritional value is less than authentic mozzarella cheese.
According to the U.S. Food and Drug Administration (FDA), only products that have met the Federal Standards of Identity are permitted to use the “Real Dairy” seal.
The seal is used to ensure the authenticity and quality of the product. The company has allegedly unofficially used the seal by using “imitation cheese.”
The lead plaintiff asserts that the use of “Imitation Mozzarella” should be added to the product’s front label to notify customers of its quality.
Editor’s Note on Kraft Heinz Bagel Bites Class Action Lawsuit:
This article is published to inform you of the latest class action lawsuit filed against Kraft Heinz for allegedly falsely advertising Bagel Bites.
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Suggested Settlement: Kellogg’s False Advertising Settlement For $13 Million.