Kingsford Sued For Their 100% Natural Hardwood Briquetts
Kingsford Products Company LLC, a leading charcoal manufacturer in the United States, was charged with a class action lawsuit for allegedly falsely advertising their product.
The lawsuit was filed in February 2021 by the lead plaintiff, Timothy Lee.
According to Timothy Lee, a New York resident, the company has deceived its consumers by incorrectly promoting its product.
The product in question is the 100% Natural Hardwood Briquettes under the company’s charcoal line. It is mainly used for barbecue grilling.
The class action lawsuit asserts that the product is not entirely natural. The lawsuit also claims that the product is not purely made of hardwood, as its name suggests.
According to the lawsuit, the product in question is branded as “100% Natural Hardwood” charcoal. The product also claims that this gives a “Cleaner Burn” as compared to other alternatives.
However, the complainant alleges that the product is not made from natural materials. It is also not made from hardwood only.
The plaintiff alleges that the false marketing of the product deceives consumers into buying the product. In addition, consumers are also willing to pay a higher price for the product because it was marketed as “natural.”
The plaintiff claims that if consumers know about the truth behind the product, they would not have made the purchase.
The lawsuit asserts that the company has violated the following laws for misleadingly promoting its product:
- New York General Business Law § 349
- New York General Business Law § 350
- Express Warranty
- Magnuson Moss Warranty Act 15 USC §§ 2301
The plaintiff claims that Kingsford 100% Natural Hardwood Briquett is not made of natural hardwood.
Instead, it is made up of artificial ingredients, which include borax and wood scraps. The plaintiff also asserts that the wood scraps are made of 3 and 8 percent sawdust.
The lawsuit also questions the green flame on the front label of the Kingsford 100% Natural Hardwood Briquett.
The complainant argues that the green flame and “Cleaner Burn” label misleads customers that the product is more environment-friendly than other alternatives such as propane and lump coal.
However, the product is only cleaner when compared to Kingsford’s original charcoal.
Lump Charcoal Vs. Briquettes
The plaintiff declares that consumers anticipate that products labeled as 100% natural charcoal only contain materials derived from nature.
The lawsuit also asserts that there is an increase in customers who prefer environmentally friendly products. This is evident in the rise of consumers who favor lump charcoals over briquettes.
According to the lawsuit, lump charcoals do not contain fillers and additives. Therefore, it is more natural and produces less amount of ash.
The lawsuit claims that previous studies on briquettes have shown that the Kingsford 100% Natural Hardwood Briquett has more carbon dioxide than its counterparts, propane and lump charcoal.
The higher production of carbon dioxide, in turn, causes more harm to the environment.
Thus, the lawsuit alleges that briquettes do not have a “cleaner burn” than similar products.
Editor’s Note on Kingsford Hardwood Briquett Lawsuit:
This article is published to inform you of the latest class action lawsuit filed against Kingsford for allegedly falsely advertising their 100% Natural Hardwood Briquett.
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