Class Action: Kashi’s Breakfast Bars Don’t Contain Enough Honey And Strawberry
Organic food company Kashi is facing a class action lawsuit filed by a disgruntled customer alleging that they are shortchanging their customers in the ingredients on their Breakfast Bars.
Discrepancy In Actual Ingredients
Sheila Johnston is accusing Kashi of not including enough amounts of strawberries and honey in the composition of the ingredients of its Ripe Strawberry Soft Baked Breakfast Bars.
She shared that she bought some of the said product for its purported nutritional value as claimed by the company that makes it.
She also detailed that the company has made several design choices in its labeling’s imagery to appeal to customers’ love of fruit, especially strawberries.
However, Johnston claimed that the actual ingredients in the bars contained more traces of pears and apples compared to honey and strawberries.
Due to this lack of actual strawberries in the product’s ingredients, the class action lawsuit contended that the bars lacked the distinctive taste associated with strawberries.
Additionally, Kashi has also been dishonest with how much honey is used in the product.
All of these claims were backed with the product’s actual ingredients list as main evidence.
Suing For Different Reasons
The latest Kashi Ripe Strawberry Bars Class Action Lawsuit is another example of how a company uses different marketing methods and strategies to present an idea and sell it to consumers without necessarily referring to the whole truth.
Plaintiff Sheila Johnston has argued that the company has included several pictures depicting the promised ingredients each bar supposedly contained.
These allegedly include strawberries, honey, whole grains, and the like. However, a quick look at the product’s actual ingredients list would correct such claims outright.
The class action lawsuit also said that the company is able to add more actual strawberries in its product’s ingredients for they are widely popular in the market and how much it is priced.
Johnston is seeking to form and represent a Class consisting of members from Illinois who have bought a Ripe Strawberry Soft Baked Breakfast Bar product from Kashi.
She also asks the court to hold Kashi accountable for several counts and violations ranging from unjust enrichment, breach of warranty, negligent misrepresentation, and others.
About the company
Kashi, or officially known as Kashi Sales LLC, is a company that makes whole-grain cereal products and other related products mainly targeted towards a health-conscious consumer base.
Founded more than three decades ago in California, the company has grown and was able to establish a presence in the United States and Canada over the years.
The company has subsidiaries under its supervision, such as Pure of Holland, LLC, and Bear Naked, Inc., to name a few.
Editor’s Note on Kashi Ripe Strawberry Bars Class Action Lawsuit:
This report aims to provide you the latest news revolving around the class action lawsuit filed against food company Kashi. It alleges that the company misled its customers of the actual portions of ingredients it uses on its breakfast bar product.
Case Name(s) & No.: Sheila Johnston v. Kashi Sales, LLC; Case No. 3:21-cv-00441
Jurisdiction: United States District Court for the Southern District of Illinois
Products/Services Involved: Ripe Ripe Strawberry Soft Baked Breakfast Bars
Allegation(s): Kashi’s breakfast bars didn’t contain enough honey and strawberries, which is the opposite of what the company claims in its advertisements.
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