Details of the Case: Igloo Cooler Class Action Lawsuit
Igloo Products Corp. battles a class action lawsuit over allegations of deceptive marketing of its coolers, claiming that their products can retain ice for between three and seven days, depending on the model.
Consumers in the class action allege that their coolers were not able to retain ice for as long as they expected.
The class action lawsuit involves Igloo three-day, five-day, seven-day, or 120-hour ice-retention coolers.
Read about the case under the name: David Chung, et al. v. Igloo Products Corp., Case No. 1:20-cv-04926, E.D. NY.
Are you affected by the allegations in this class action lawsuit? Contact us today for help.
Ice Retention on Portable Ice Coolers
According to the class action lawsuit, “a good quality portable ice cooler is a piece of indispensable outdoor equipment for many people during summer months. Ice coolers are essential for traveling, camping trips, fishing trips, barbecues, picnics, and other outdoor gatherings. To that end, consumers search for a durable cooler with maximum ice retention ability that is cost-effective.”
However, the lawsuit accuses the igloo coolers as neither cost-effective nor reliable at retaining ice.
Igloo defends itself by saying that the “ice retention” in their coolers as advertised are based on tests in controlled laboratory conditions where a cooler is filled with a fixed amount of ice, closed, and put in a 90-degree oven. The retention level that was advertised is the amount of time each ice reached 39 degrees and began to melt.
The company explained that “the way you use your cooler and the conditions you’re in often vary, so the actual cooler performance may be different from our lab results.”
However, the lawsuit argues that the company’s “deceptive product description and claim sends a false message to a reasonable consumer that the Product will retain ice for the promised period of time.”
Some Igloo coolers contain labeling with a disclaimer about the “controlled conditions” of a constant 90 degrees, but they are printed “in a lighter color and very small font to prevent buyers from noticing it.”
The class action lawsuit accuses the company of “conduct is malicious, willful, wanton and outrageous such as to shock the conscience of the public and warrant the imposition of punitive damages.”
Igloo Products Corp. is accused of violations of New York state consumer and business laws against deceptive and unfair trade practices and consumer fraud, as well as breach of express warranty, negligent misrepresentation, fraud, and unjust enrichment.
Editor’s note on the Igloo Coolers Lawsuit:
This piece is written about the recent Igloo Coolers Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.
If you believe that what is alleged in the Igloo Coolers class action lawsuit has affected you, please don’t hesitate to reach out to us.
We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
Similarly, please check out our current list of Class Actions and Class Action Investigations, here.
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