Icelandic Provisions Inc.’s Skyr Not Actually Made In Iceland – Lawsuit Claims
A putative class action lawsuit has been filed in the United States (U.S.) District Court for the Southern District of New York alleging that Icelandic sour milk cheese product Skyr is not made in Iceland at all.
According to a digest of the case published in Keller and Heckman LLP’s The Daily Intake, Icelandic Provisions Inc., the company behind Skyr, is allegedly misleading its customers to believe that its Skyr product is from Iceland when in fact, it is manufactured in Batavia, New York.
How is this done?
The lawsuit contends that the Icelandic Provisions Inc.’s use of different visual and text cues makes the regular everyday customer believe that Skyr is indeed made in Iceland when the truth is not the same.
Kayla Mantini and Michele Trezza, the plaintiffs in the complaint, suggest that the company’s prominent use of imagery traditionally associated with Iceland, along with the statement “Traditional Icelandic Skyr,” pretty describes the two’s sentiment towards the company. Also, the company’s name itself, “Icelandic Provisions,” cements the customer’s belief that indeed the product hails from Iceland.
In addition to that, Icelandic Provisions Inc.’s move to include the statement “Developed in partnership with M.S. Iceland Dairies, Reykjavik, ISL” is made to further lead the everyday American consumer astray from the actual truth.
Icelandic Provisions Inc. is accused by the class action complaint of counts of negligent misrepresentation, fraud, and unjust enrichment.
Mantini and Trezze are seeking to declare the complaint as a proper class action as well as the awarding of injunctive relief and monetary damages, and statutory damages under any statutory claims and other interest according to the existing common law and other statutory claims.
Editor’s Note on Icelandic Provisions Inc.’s Skyr Not Actually Made In Iceland – Lawsuit Claim:
This article is published to inform you of the latest class action lawsuit Icelandic Provisions Inc. is facing with regards to its Skyr product alleging that the company has made misrepresentations on its labeling.
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