A California cannabis company is being sued to court after it allegedly sent a barrage of unsolicited marketing text messages to its customers – a potential violation of the federal Telephone Consumer Protection Act (TCPA).
Michael Arnold filed a class action lawsuit against I Heart Canna earlier this month.
Plaintiff Arnold argues that I Heart Canna has sent out thousands of unwanted automated text messages to its customers in order to promote its products and services.
He described these texts sent as “aggressive” and end up “harming thousands of consumers.”
A native of Solano County, Arnold details that he started receiving unwanted automated text messages from the cannabis company sometime around June of last year.
In the initial texts, I Heart Canna offered new strains of marijuana that were just recently included in their product lineup.
The company has also offered delivery deals and packages in the said text messages.
The messages kept pouring in for months, with the plaintiff sharing that he received fourteen unwanted texts in total.
Arnold argues that I Heart Canna should be held accountable for violating the federal provisions of the TCPA.
He adds that what the cannabis company has done amounted do automated telemarketing.
One, because the messages contained details that try to offer a product or service to an individual, and second, the messages were sent out using an automated telephone dialing system due to its generic message structure.
The plaintiff contends further on that I Heart Canna has employed the use of a piece of technology in order to reach a large number of individuals in order to employ their marketing strategies.
According to the class action lawsuit, these unwanted automated text messages from I Heart Canna has caused hard to Arnold ranging from annoying him and wasting his time whenever he needs to view the text messages during the day to potentially harming his personal privacy.
He details that he needed to give himself at least 15 seconds to drop whatever he is doing during the day in order to view the text message he has received from the company.
Filed in the United States District Court Eastern District of California, the complaint is seeking to ask the court to certify a nationwide Class consisting of any customer all over the country who ended up receiving unwanted automated text messages from I Heart Canna during the past four years preceding the filing of the suit.
Arnold, for his personal participation in the class action, is asking the court to award him up to $1,500 in monetary damages under the provisions of the TCPA for each unsolicited text message he received from the company.
He is also requesting the cannabis company to pay up for the court and other legal fees that will be incurred during the whole legal proceeding.
Editor’s Note on I Heart Canna TCPA Class Action Lawsuit:
This feature aims to inform you of the latest class action lawsuit filed against a California cannabis company called I Heart Canna for alleged TCPA violations after the company sent out unsolicited texts to its customers.
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