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Hy-Vee Oatmeal is Artificially Flavored, Claims Class Action Lawsuit

Hy-Vee Oatmeal Class Action Lawsuit Over Deceptive Marketing Tactics

A class action lawsuit was filed against Hy-Vee for allegedly deceiving consumers into believing that their oatmeal product contains dried strawberries and peaches.

Consumers claim that the product actually uses dried, colored pieces of apple to imitate more expensive fruits like strawberries and peaches. The class action contends that the oatmeal was intentionally manufactured and labeled to be so to deceive consumers into purchasing the products or paying a higher price.

The products included in the class action lawsuit are Hy-Vee Strawberries & Cream Instant Oatmeal and Hy-Vee Peaches & Cream Instant Oatmeal.

Read about the case under the name: Abby Fisher v. Hy-Vee Inc., Case No. 4:20-cv-00831, W.D. MO.

Are you affected by the allegations in this class action lawsuit? Contact us today for help.

“False, Deceptive, and Misleading Marketing and Advertising”

According to the class action lawsuit, “whole strawberries and a whole peach included in the imagery strengthen the consumers’ association that the Oatmeals contain the depicted fruits.”

However, the ingredients list shows that the products contain “flavored and colored fruit pieces” and include “dried apples,” “artificial flavor” and colorings.

Other products from competitors indicate “actual, undisguised fruit” or clearly labels the products contain only flavored fruit pieces instead of other fruits, something Hy-Vee allegedly failed to do.

The lawsuit accuses the company of intentionally misleading consumers with the labeling of “artificially flavored” to actually mean that the product does not contain the actual fruit. The class action continues to contend that the company’s purpose “in using the misleading labels was to increase its profits by promising consumers strawberries and peaches but delivering instead cheap apples.”

Hy-Vee’s oatmeal advertisements, according to the lawsuit, are not only unfair, but are also unlawful, stressing that Hy-Vee has violated Missouri’s Merchandising Practices Act with “false, deceptive, and misleading marketing and advertising.”

Editor’s note on the Hy-Vee Oatmeal Class Action Lawsuit:

This piece is written about the recent Hy-Vee Oatmeal Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.

If you believe that what is alleged in the Hy-Vee Oatmeal class action lawsuit has affected you, please don’t hesitate to reach out to us.

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We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join the consumer class action. If interested, please send an email to, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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