Hormel Bacon Does Not Contain Less Fat, Actually Has Same Fat Levels But Only In Smaller Product Quantities – Class Action
Food giant Hormel is accused of tricking its customers into thinking that their bacon product offering contains fewer amounts of fat, yet the whole story is not portrayed properly to the public.
Hormel’s Black Label Center Cut Bacon Offering Is Allegedly Misrepresented By Company’s Marketing Efforts
Hormel is facing a class action lawsuit contending that they purportedly told their customers that their Hormel Black Label Center Cut Bacon product item has lesser fat content, but in fact, it still has the same regular fat content. The difference is that they changed the serving capacity to satisfy their marketing claims.
Filed by a trio of plaintiffs consisting of Diane Dakin, Marilyn Curren, and Debora Despain, who argued that Hormel made different advertising claims to dupe customers who are looking for meat products that contain lesser fat amounts.
Per the three, Hormel featured statements suggesting that their Hormel Black Label Center Cut Bacon item has fewer fat amounts than their other products. It is said that the claim is placed in a spot on the front label of the item, which can easily be identified by the regular customer.
Hormel Bacon Is Actually Different From What The Company Want Consumers To Perceive
In addition, to back up their advertising statement, Hormel reportedly reduced the product amount on the Hormel Black Label Center Cut Bacon product packaging. Thus, customers who fall into the company’s claims end up paying a much higher price for a meat product that is not actually leaner but a product that contained regular fat amounts at a lower quantity.
Amidst the class action filing, numerous clients have voiced out their concerns involving Hormel’s meat offering. Many have exclaimed their strong feelings about the said topic. A large number of them expressed their disdain for the company’s allegedly manipulative and false marketing tactics.
The Hormel Bacon Fat Content Class Action Lawsuitis seeking to take the food behemoth, Hormel, to court for different charges ranging from violating several California legislations to transgressions to the consumer and warranty laws.
Hormel Foods Corporation, or simply known as Hormel in this article, is a processed food company established in the late 19th century in Minnesota. First starting as George A. Hormel & Company, modern-day Hormel Foods is one of the United States’ food industry bigwigs with reported annual revenue of $9.5 billion in the year 2019.
Data from the same year has also shown the growth Hormel has undergone throughout the years of its existence. It is believed that the company has over 20,000 workers under its management.
Editor’s Note on Hormel Black Label Center Cut Bacon Class Action Lawsuit 2021:
This feature discusses the class action lawsuit lodged against Hormel after the food company reportedly misled its buyers into thinking that they are buying a meat product that has less fat content though the truth is the opposite. A class action was also filed against Kroger over their Flavored Sparkling Water.
Case Name(s) & No.: Diane Dakin, et al. v. Hormel Foods Sales, LLC, et al.; Case No.: 3:21-cv-06085
Jurisdiction: United States (U.S.) District Court for the Northern District of California
Products/Services Involved: Hormel Black Label Center Cut Bacon
Allegation(s): Hormel falsely advertised the alleged fat content of its Hormel Black Label Center Cut Bacon offering.
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