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Honeydew Class Action Lawsuit Details – False 100% Natural Claims

The Lawsuit

A class action lawsuit was filed against Honeydew Products LLC for allegedly incorrectly advertising its products.

The class action lawsuit was filed in February 2021. The lawsuit alleges that Honeydew and Pet Pleasant products falsely marketed their products as natural.

According to plaintiffs, the products were misleadingly labeled because they contain artificial and synthetic ingredients.

The products in question include creams, shampoos, and massage oils produced by Honeydew and Pet Pleasant.

Products Covered

The lawsuit seeks to cover the following falsely advertised products produced by Honeydew:

  • Honeydew EcoHot Natural Hot Cream
  • Honeydew Edible Massage Oil
  • Honeydew Lemon Sage Oily Hair Shampoo with Tea Tree a& Rosemary Infusions
  • Honeydew Natural Aloe Shampoo ( for Men & Women )
  • Honeydew Natural Coconut Cream ( Skin Softening Body Butter )
  • Honeydew Natural Dandruff Shampoo for Kids
  • Honeydew Natural Scar Cream
  • Honeydew Tea Tree Rosemary Shampoo
  • Honeydew Very Vanilla Edible Massage Oil
  • Pet Pleasant Lavender Oatmeal Pet Shampoo
  • Pet Pleasant Lavender Vanilla Oatmeal Pet Shampoo
  • Pet Pleasant Nourishing Lavender Pet Spray

Plaintiff Allegations

The plaintiff, Margherite Palazzo, filed the class action lawsuit against Honeydew in New York Eastern District on February 3, 2021. 

According to the lawsuit, the company targets health-conscious customers from their marketing campaigns by branding their products as “Natural” or “100% Natural”.

She claims that Honeydew’s marketing strategies are deceitful since their products contain artificial ingredients.

Palazzo asserts that the company’s misleading label influence customers’ decision to buy their products.

She adds that consumers paid for their products at a higher price than alternatives since these individuals wanted to avoid products containing synthetic ingredients.

She believes that consumers who paid for the “premium” products incurred damages on the amount they have paid since these products were mislabeled.

The plaintiff states that the products covered contain synthetic ingredients such as potassium sorbate, xanthan gum, Cetearyl alcohol, glycerin, and other chemicals.

Related Laws

The lawsuit asserts that the company Honeydew defied, and continues to defy, the following laws by falsely representing their products:

  • New York General Business Law § 349 – regarding unlawful, deceptive acts and practices
  • New York General Business Law § 350 – regarding unlawful, false advertising
  • Magnuson – Moss Warranty Act

The U.S. Department of Agriculture’s decision tree also indicates that only products produced from a natural source can be considered natural products.

According to the plaintiff, consumers pay for natural products at a higher price because they are healthier alternatives.

She asserts that Honeydew took advantage of this by failing to inform customers that their products are not made from natural ingredients.

She believes that if consumers were adequately informed of the products’ ingredients, they would not have purchased the products.

Proposed Settlement

The lawsuit seeks to represent all consumers in the United States who have bought products covered produced by Honeydew.

The lawsuit also aims to compensate affected consumers with the following:

  • Compensation for any monetary and treble damages
  • $50 per transaction compensation for violating the New York General Business Law § 349
  • $500 per transaction compensation for violating the New York General Business Law § 350 
  • Reimbursements of fees incurred by the plaintiff, such as allowance and attorney fees

Editor’s Note on Honeydew Class Action Lawsuit Details:

This article is published to inform you of the latest class action lawsuit filed against Honeydew for alleged false advertising of their products.

What are your thoughts on this piece? Have you purchased any Honeydew products?

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