A consumer class action lawsuit was filed against Eden Creamery for deceptively marketing their Halo Top ice cream product. The Halo Top Class Action Lawsuit complaint alleges that the company does not disclose, adequately, that, due to its fat and calorie makeup, Halo Top is a light ice cream, according to federal regulations. In placing this disclosure far away from its brand name and flavor profile, in a font that is small and difficult to see, plaintiffs are alleging that this should be considered false advertising. The Halo Top Lawsuit also claims that Halo Top contains certain ingredients, inulin and erythritol, which make the product chill at a lower temperature, crystallizing after freezing. This makes the ice cream a bit harder in texture (comparatively to other ice cream products). Additionally, the Halo Top Lawsuit complaint states that Eden Creamery markets Halo Top ice cream, falsely, as being All Natural and containing No Artificial Sweeteners when, in fact, the Halo Top products contain artificial and synthetic ingredients.
A full copy of the Halo Top Class Action Complaint is below:
Editor’s note on the Halo Top Class Action Lawsuit:
This piece is written about the recent Halo Top Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.
If you believe that what is alleged in the Halo Top class action has affected you, please don’t hesitate to reach out to us. We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join the consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
This case can be searched for under the name Berger et al v. Eden Creamery, LLC, Case No. 18-cv-2745, E. D. NY.