How Much Graham Should Be In A Graham Cracker?
If you’re like most people, you may remember when you could be confident that what you bought lived up to what you were promised. According to several recent lawsuits, there’s not enough “graham” in many of today’s graham crackers.
Not Enough Graham Flour?
These lawsuits allege that most people know it’s better to consume “whole grains.”
According to the filings, graham crackers get their name from “graham flour,” a type of whole grain flour. Why is this important? These whole grains contain all three parts of the grain kernel – the bran, germ and endosperm. In other words, more nutrients like antioxidants, fiber, vitamins and minerals. When whole grains are “refined” it removes everything but the endosperm, resulting in plain old white flour, or what’s known as, enriched flour – fewer nutrients.
The lawsuits state that people buying graham crackers will naturally expect them to contain more graham flour than white flour – after all, that’s what the boxes say. And there was a time, not too long ago, before the big food companies decided what we should eat, where graham crackers did contain more graham than white flour. And based on the documents, calling products with mostly white flour “graham crackers” could be misleading, especially because other companies sell graham crackers are mostly graham flour.
The Presence of Honey
The cases also object to the products’ labeling promoting the presence of honey, the most natural of sweeteners. After all, traditional graham crackers were made with mostly honey. But today’s graham cracker offenders contain mostly plain table sugar and only a small amount of honey.
We must also mention that these cases aren’t the first attempt to stop selling graham crackers which don’t live up to their name. In fact, the Center for Science in the Public Interest (CSPI) called for the FDA to step in way back in the 1990s; once in 1993, and then again in 1995.
Since January, four Graham Cracker Class Action Lawsuits have been filed on behalf of misleading product marketing and labeling.
Honey Maid Graham Cracker Lawsuit
The Honey Maid Graham Cracker Lawsuit alleges that the product’s main ingredient is white flour and not graham flour. It is obvious that customers are seeking Graham, or whole grain flour, which uses the whole wheat grain, over refined white flour, due to the added health benefits while opting for products such as these.
Keebler Graham Cracker Lawsuit
Here, a similar claim is made, and the plaintiff argues that reasonable consumers would expect Graham Flour to be used, as the product consumers are paying a premium for are, in fact, Graham Crackers.
The Keebler Graham Cracker class action states that consumers are being harmed by these false and misleading representations on the boxes and in other marketing because they are willing to pay a premium for graham crackers because of the belief that the products are not primarily made with enriched flour.
Market Pantry Graham Cracker Lawsuit
This Graham Cracker Class Action Lawsuit against target also claims that these store-brand graham crackers do not contain enough graham flour to be considered graham crackers. The lawsuit goes on to state that the marketing, and labeling of the product’s box creates the impression that graham flour is the main ingredient, and it certainly is not!
Great Value Graham Cracker Lawsuit
Lastly, the Class Action filed against Walmart states that these Great Value graham crackers should simply contain more Graham Flour. Here, the plaintiff claims that she believed she was buying graham crackers, as the labeling suggested. Seeing as the product does not contain much graham flour at all, the plaintiff, and all others similarly situated, were not receiving the product they thought they were purchasing.
Thought You Were Buying Real Graham Crackers?
If the allegations addressed above seem familiar to you, please note that our friends at Sheehan & Associates are continually looking into these matters. If affected, you may contact the firm for more information on any of these Graham Cracker Class Action Lawsuits.
To reach Sheehan & Associates, P.C., you can call them at (516) 303-0552, or you may email them directly at Spencer@SpencerSheehan.com.
Editor’s note on the Graham Cracker Lawsuits:
This piece is written about the recently filed Graham Cracker Class Action Lawsuits. For more information on these cases, please shoot us an email to Outreach@ConsiderTheConsumer.com, find us on Twitter, Facebook, Instagram, LinkedIn, or even connect with us directly on our website! We look forward to hearing from all of you. Please note that this investigation piece has been sponsored by Sheehan and Associates and Consider The Consumer has received compensation for such sponsorship.
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