Multiple Companies Were Sued For illegally Tracking Customers
The Banana Republic, NortonLifeLock, and OldNavy were charged with class action lawsuits for allegedly illegally monitoring and tracking their customers’ online activity.
The Class Action Lawsuits
Lauren Holden, the lead plaintiff, filed three class action lawsuits against the Banana Republic, NortonLifeLock, and Old Navy in a Florida federal court in March 2021.
She initially filed the class action lawsuits in a state court. However, she moved them to a federal court the following month.
The nearly identical class action lawsuits asserting that the companies stored and tracked information regarding their customer’s online activity without obtaining their customers’ consent.
The lead plaintiff argues that the company secretly used online software to monitor customer data.
She adds that the companies’ action breaches the Florida Security of Communications Act (FSCA) by intercepting their client’s data without their user’s approval.
Lauren Holden argues that the Banana Republic, NortonLifeLock, and Old Navy infringed the Florida Security of Communications Act (FSCA) by invading their user’s privacy.
Chapter 934 of the FSCA covers the security of communications and surveillance.
According to the FSCA, any form of interception of an individual’s communication should be prohibited to protect their privacy.
It should only be allowed if the individual knows that the information and data are being tracked and the individual has agreed to it.
It includes any form of communication, such as oral, wire, and electronic. It also forbids using any form of tracking device, including software applications, that monitors individuals’.
The law states that individuals should always know that they are being monitored and that they have agreed to have their data stored.
According to the FSCA, violators of the law can be accountable for paying for damages to individuals affected, amounting to $100 to $1,000 per day per violation.
The lead plaintiff contends that she has visited the three companies’ websites and that they all have monitored her online activity on their websites without her consent and knowledge. She adds that this violates her privacy rights and the FSCA.
The complainant states that she used the Banana Republic and Old Navy at least five times each in 2020.
For NortonLifeLock, she adds that she has used it at least 20 times for the past year.
While she has used the websites, Lauren Holden complains that the company has tracked her online activity, including pages viewed, content visited, mouse click, mouse movement, and location.
The lead plaintiff alleges that the companies have used a “session replay” software to monitor and store her online actions and that this was done without her knowledge and consent.
She declares that the company illegally obtains client information for their gain without considering the individual’s privacy.
She also states that the action also exposes her tracked online information to possible threats without her permission.
The class action lawsuits aim to seek compensation for damages caused by the companies.
It also intends to require the companies to stop monitoring their user’s online activity without their permission.
Editor’s Note on Class Action Lawsuits Against The Banana Republic, NortonLifeLock, & OldNavy:
This article is published to inform you of the latest class action lawsuits filed against the Banana Republic, Old Navy, and NortonLifeLock due to the alleged illegal recording of its user’s transactions.
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