Fetch For Pets LLC has been charged with a class action lawsuit over allegations that the company advertised its products untruthfully.
The lead plaintiff, Eva Levin, filed the class action lawsuit against Martha Stewart’s pet product line for deceptively marketing the products as natural.
According to the class action lawsuit, the company’s claims are false since the products contain synthetic ingredients.
The plaintiff argues that customers depend on the product’s label and packaging when purchasing a product.
She believes that consumers would not have bought the product at a premium price if Fetch For Pets correctly labeled them.
Eva Levin filed the lawsuit in a New York Southern District federal court in March 2021.
The Fetch For Pets Class Action Lawsuit covers the following products manufactured by Fetch For Pets under Martha Stewart’s Natural pet products line:
- 2-in-1 Grapefruit Puppy Shampoo & Conditioner
- All-Purpose Dog Wipes – Oatmeal & Aloe Scent
- Conditioner For All Dogs Moisturizing – Vanilla Almond variant
- Shampoo For All Dogs Moisturizing – Vanilla Almond variant
- Itch Relief Lavender Mint Scent Dog Wipes
- Itch Relief Lavender Mist Dog Shampoo
- Itch Relief Lavender Mist Dog Conditioner
- Lemongrass Verbena Scent Cat Wipes
- Nose & Paw Dog Lotion
- Oatmeal & Aloe Dog Shampoo
- Oatmeal & Aloe Dog Conditioner
- Oxygenated Carpet Powder with Baking Soda ( Odor Neutralizer )
- Oxygenated Odor Eliminator with Baking Soda
- Oxygenated Urine Remover with Baking Soda
- Oxygenated Surface Spray with Baking Soda
- Tearless Grapefruit Scent Puppy Wipes
The plaintiff argues that Fetch For Pets deliberately misleads customers into thinking that the products are natural because consumers are willing to pay a higher price for natural, healthier alternatives.
The class lawsuit declares that although Fetch For Pets marketed the products as natural, the ingredient list features synthetic ingredients.
The lawsuit states that a Draft Guidance Decision Tree for Classification Materials as Synthetic or NonSynthetic was issued by the U.S. Department of Agriculture (USDA) in 2013.
According to the decision tree, products that are made of synthetic ingredients cannot be considered natural.
The plaintiff argues that the company’s advertisement did not divulge that the product line contained synthetic ingredients.
The lawsuit also claimed that most consumers do not read the ingredients list and would not know that the ingredients listed were artificial.
The lawsuit asserts that Fetch For Pets deceivingly marketing the product as natural infringes on the NYGBL.
According to the NYGBL, products should not contain any label or description that wrongly describes them.
Some of the artificial ingredients found in the product’s ingredients list include the following:
- Butylene Glycol
- Cetyl Alcohol
- DMDM Hydantoin
- Potassium Sorbate
- Sodium Benzoate
- Sodium Bicarbonate
- Stearic Acid
- Tocopheryl Acetate
These ingredients are manufactured synthetically or through a chemical process. Therefore, products in Martha Stewart’s pet products line that contain these ingredients are not natural.
The class action lawsuit states that the company has breached the following laws by falsely marketing its products:
- New York General Business Law (Section 349)
- New York General Business Law (Section 350)
- Magnuson-Moss Warranty Act
- Product’s Express Warranty
Editor’s Note on Fetch For Pets Food Class Action Lawsuit:
This article is created to update you of the latest class action lawsuit filed against Fetch For Pets over allegations that the company falsely advertised their products as natural.
Have you bought Martha Stewart’s Natural pet product line by Fetch For Pets?
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