Entenmann’s All Butter Loaf Cakes Are Not Made Of Pure Butter – Class Action
A recent class action lawsuit is accusing Bimbo Bakeries, the maker of Entenmann’s All Butter Loaf Cake, of misleading its customers into believing that its pastry item is purely made out of butter.
Buyer Takes Bimbo Bakeries To Court
According to online reports, Bimbo Bakeries USA Inc. is being sued by lead plaintiff Vicki Elder for allegedly using soybean oil in its All Butter Loaf Cake product instead of butter to coincide with the company’s marketing claims.
Elder contended that she and other likely situated customers were fooled into believing that Bimbo Bakeries USA Inc.’s Loaf Cake is entirely made out of butter. Though there were some amounts of butter present in the actual product’s ingredients, the bakery company also allegedly used another substitute ingredient, soybean oil, to mix with the butter.
The Entenmann’s All Butter Loaf Cakes Class Action Lawsuit argued that Bimbo Bakeries has made many marketing representations that allude to the everyday consumer that their All Butter Loaf Cake is made out of pure butter only. However, upon inspection of the product’s ingredients list, it is found out that the company uses soybean oil in making their pastries.
They reportedly used a different combination of ingredients masked as an artificial flavoring in the product’s ingredients list to make consumers believe their marketing tactics. But independent laboratory testing has shown that Entenmann’s All Butter Loaf Cake contained less butter than what most customers are made to believe in.
Class Action Brief
Vicki Elder’s All Butter Loaf Cake Class Action is seeking to form and represent a Class consisting of customers from Wisconsin and Illinois who have purchased Entenmann’s All Butter Loaf Cake made by Bimbo Bakeries USA Inc.
Additionally, she is asking the court to order the baking company to properly inform and disseminate information to regular buyers about soybean oil usage and other artificial flavoring items in the ingredients of Entenmann’s All Butter Loaf Cake.
Editor’s Note on Entenmann’s All Butter Loaf Cakes Class Action Lawsuit 2021:
This feature article reports on the latest news about the class action lawsuit filed against the company behind Entenmann’s branded All Butter Loaf Cakes for alleged product misrepresentation.
Case Name(s) & No.(s): Vicki Elder v. Bimbo Bakeries USA, Inc.; Case No.: 3:21-cv-00637
Jurisdiction: United States District Court for the Southern District of Illinois
Products/Services Involved: Entenmann’s branded All Butter Loaf Cakes
Allegation(s): Bimbo Bakeries UA Inc. has hidden the truth about the using soybean oil in their All Butter Loaf Cakes
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