Energizer Class Action Lawsuit Claims Its AA MAX Batteries Does Not Last 50% Longer
Energizer AA MAX batteries, despite claims, do not last up to 50% longer than standard alkaline batteries, a new class action lawsuit contends.
THIS ARTICLE COVERS MULTIPLE CLASS ACTION LAWSUITS
Darren Millam, et al. v. Energizer Holdings, Inc., et al.
In a lawsuit filed in federal court, plaintiffs Darren Millam, as well as Donald Sprinkel, claim that Energizer’s “50% longer-lasting” claim for their AA MAX batteries is false and intended to mislead consumers into believing that the batteries have “superior longevity.”
Millam and Sprinkel are seeking to represent a class of consumers in California who purchased Energizer AA MAX batteries with the “50% longer-lasting” claim statement on the packaging.
Energizer MAX Allegedly Can’t Keep Going and Going
In their lawsuit, the plaintiffs claim that they each purchased at least five packs of Energizer AA MAX batteries after believing the company’s claims that the batteries have a 50% longer battery life than standard alkaline batteries.
Consumers claim to have been misled into believing that they are buying AA MAX batteries with better battery life because Energizer has engaged in unfair, unlawful, and deceptive practices in the manufacturing, marketing, and selling of its AA MAX batteries, according to the class action lawsuit.
In addition to the class action lawsuit, the 50% longer-lasting claim is clearly advertised on the front of the Energizer AA MAX batteries package, despite the fact that there is no formal definition for what a standard alkaline battery is.
According to Millam and Sprinkel, Energizer AA MAX batteries are not even close to 50% more reliable than other alkaline batteries, including the Duracell Coppertop batteries.
As the class action lawsuit points out, multiple customers have expressed their dissatisfaction with the durability and reliability of the Energizer AA MAX batteries online.
They contend that Energizer violated California’s False Advertising Law, Consumer Legal Remedies Act, and Unfair Competition Law by marketing its products in a misleading manner.
Lastly, Millam and Sprinkel are requesting a jury trial and are seeking compensatory and punitive damages on behalf of them and all other members of the class.
Eduard Syklar Vs. Energizer
The plaintiff, Eduard Skylar, has contended that the Energizer company has tricked its customers, through different means, into believing that their Energizer AA MAX Batteries product lasts way longer compared to other batteries offered by competitors in the market.
The lawsuit stems from the language the company uses to advertise its AA MAX Batteries product.
In a report on Top Class Actions, the lawsuit has particularly pinpointed the marketing terms used, such as the company’s claims that its Energizer AA MAX batteries last up to 50% longer than basic alkaline demanding batteries.
The vague and broad meanings are to make the consumers think they are getting a battery product that lasts 50% longer than other brands, yet the truth is another different story.
Skylar’s lawsuit claims that this is entirely false, for when tested and compared amongst competing products from other companies, the Energizer AA MAX batteries fail in comparison to other batteries.
The test mentioned above uses the different established American National Standards Institute (ANSI) battery discharge testing standards.
These findings Skylar cites on their lawsuit seem to point out a scientific backing to the claims made against the company that makes Energizer AA MAX batteries.
Additionally, the lawsuit claims that the longevity of an Energizer AA MAX battery product depends on the place where it is manufactured. Energizer reportedly has manufacturing plants in various locations in the United States, Singapore, and Thailand.
Skylar adds that batteries manufactured outside the US have shorter battery life than those made within the country. The lawsuit is filed in the US District Court for the Eastern District of New York.
It seeks to make Energizer Brands LLC, the company behind the Energizer AA MAX batteries, liable for their misdeeds and to pay up actual, punitive, and statutory damages along with other fees.
Energizer is one of the world’s largest manufacturers of different power solutions. It is well-known for its variety of dry cell product offerings in the market. It is based in St. Louis, Missouri.
Editor’s Note on Energizer AA MAX Batteries Class Action Lawsuits:
This article is written to inform you of the class action lawsuit filed against Energizer Holdings, Inc. concerning its AA MAX batteries that are allegedly falsely advertised.
Case Name & No.: Darren Millam, et al. v. Energizer Holdings, Inc., et al., Case No. 5:21-cv-01500
Jurisdiction: US District Court for the Central District of California
Products/Services: AA MAX batteries
Allegations: Energizer Holding Inc. allegedly falsely advertised its AA MAX batteries to provide 50% more battery life compared to other AA batteries
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