False Marketing of How Turkeys are Raised Bring About Diestel Turkey Class Action
Diestel Turkey Ranch is being sued because of its falsely marketing that its turkeys are “thoughtfully raised on sustainable family farms” in Sonora, California when, according to plaintiffs, the turkeys come from factory farms outside of the city.
The lawsuit accuses the company of raising the turkeys in overcrowded dirty metal sheds that deprive turkeys of enough room to engage in natural behaviors, leading to illness, injury, pain, and premature death. This is contradictory to their marketing that the turkeys get “plenty of fresh air and space to roam.”
The lawsuit claims that the company did not live up to its marketing that its turkeys meet the highest standards of the Global Animal Partnership Animal Welfare Certified program.
Read about the case under the name: Donovan et al v. Dietsel Turkey Ranch, Case No. 20-cv-7125, N.D. CA.
If you are affected by the allegations in this class action lawsuit, contact us today for help.
A Promise of “Thoughtfully Raised”
The class action lawsuit claims that the company “sources the overwhelming majority of its turkeys from growers outside of Sonora, California, at typical factory farms (the “Off-Site Facilities”), where turkeys are raised in large, overcrowded metal sheds that lack sufficient space to engage in natural behaviors and are often mired in manure and slaughterhouse waste.” Diestel ”sends its turkeys to the Sonora Ranch only for slaughter and processing. Some turkeys never make it to Sonora Ranch at all and are slaughtered and processed far away from Sonora and outside California, at the conclusion of lives spent in deplorable conditions at Off-Site Facilities.”
Diestel uses “factory farming techniques” that causes their turkeys to “commonly suffer from, among other things, overcrowding, illness, injury, pain, filth, excessive confinement, lack of enrichment, and premature death.”
The lawsuit alleges that the company “knows that consumers care about animal welfare, and are willing to pay extra money for products that they believe come from animals that were raised outdoors on a family-run ranch, where they were treated ‘thoughtfully’” and that the company “exploits the growing consumer demand for non-factory farmed, humanely raised1 animal products through these misrepresentations, that are intended to induce consumers to pay significant premiums for Diestel’s Turkey Products that consumers reasonably believe come from turkeys that were ‘thoughtfully raised’ on the Diestel family’s Sonora Ranch.”
As a result, consumers pay more for Diestel Turkey Products and have suffered from financial harm. The lawsuit claims that Diestel’s “advertising and labeling of the Turkey Products as originating from the Sonora Ranch is false, misleading, and intended to induce consumers to purchase Defendant’s Turkey Products, at a premium price, while ultimately failing to meet consumer expectations.”
Diestel Turkey Ranch is accused of intentional misrepresentation, fraud by concealment, unjust enrichment, and violating California Commercial Code, California Unfair Competition Law, California False Advertising Law, and the California Consumers Legal Remedies Act.
Editor’s note on the Diestel Turkey Class Action Lawsuit:
This piece is written about the recent Diestel Turkeys Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.
If you believe that what is alleged in the Diestel Turkeys class action lawsuit has affected you, please don’t hesitate to reach out to us.
We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join the consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
Similarly, please check out our current list of Class Actions and Class Action Investigations, here.
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