Crest Charcoal Toothpaste Potentially Harmful For Your Teeth – Class Action 

P&G, the maker of Crest Charcoal Toothpaste, is embroiled in a class action lawsuit after the company has allegedly misled customers into believing that charcoal for oral and dental hygiene is safe to use. 

Belinda Housey, the plaintiff in the class action lawsuit, claims that Procter & Gamble Co. or P&G has been carelessly making claims that the company’s Crest Charcoal Toothpaste is safe to use for a person’s oral and dental hygiene. 

However, the company failed to include the scientific facts to which experts agree upon with the use of charcoal in oral and dental care. 

The class action reports that dentists and oral hygiene experts, along with researchers and respected industry analysts, all agree that the use of charcoal in oral hygiene products such as toothpaste and other related products may have a potentially detrimental effect on a person’s health. 

The American Dental Association (ADA), the country’s premier and largest association consisting of oral care experts, did not even give the use of charcoal in oral care products a thumbs up. 

Housey further claims that P&G has purposely failed to disclose facts, including charcoal’s abrasive property, leading to enamel and gum damage when used as a toothpaste. 

The market for products with charcoal in them has grown over the years, and P&G is trying to get a piece of the pie by introducing products such as its Crest Charcoal Toothpaste. 

With everyday consumers tending to buy products with charcoal in them for their purported benefits, P&G charges a premium in its product lineup, including its Crest Charcoal Toothpaste. 

Nevertheless, this still does not excuse the fact that the use of charcoal in the context of oral care is potentially dangerous and should be disclosed properly to customers. 

Filed in the United States District Court for the Southern District of New York, The Crest Charcoal Toothpaste Class Action aims to establish a nationwide Class covering American consumers who have bought P&G’s Crest Charcoal Toothpaste who believed that it has benefits for their oral health. 

A subclass of New York consumers is also a part of the class action. Housey is asking the court to ask P&G to pay up for damages, fees, and other court costs. 

About the company

Procter & Gamble Co. simply referred to as P&G in this article, is an American multinational consumer goods company based in Ohio. 

Founded more than 180 years ago by the duo William Procter and James Gamble, P&G has since grown into a behemoth of a company and is now serving almost all of the countries and territories around the globe – except for Cuba and North Korea. 

The company has reported revenue of $70.95 billion in 2020 and employs almost a hundred thousand employees worldwide.  

Editor’s Note on Crest Charcoal Toothpaste Class Action Lawsuit:

This article features the latest news of the class action lawsuit filed against company Procter & Gamble Co. for allegedly misleading customers about the safety of its Crest Charcoal Toothpaste’s main ingredient, charcoal, for use in oral and dental care. 

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