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Costco Class Action Filed After Claims of Misleading Labels

More on the Costco Class Action Lawsuit

A new class action lawsuit has been filed against Costco for allegedly mislabeling its store’s brand Kirkland Signature Optifiber supplement. According to the lawsuit, Costo labeled the product as natural although it contains a synthetic ingredient.

Have you purchased Coscto’s Obtifiber supplement because you believed that they were all-natural? Tell us about your experience.

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What You Need to Know

Last September 11, Robert Smythe from New York sued Costco in U.S. District Court in New York. He asserts that the company’s advertising and marketing of Optifiber is, “false, deceptive, and misleading.”

He also added that he bought the supplement due to the advertising of the Kirkland Signature Optifiber. Furthermore, at least 100 other possible Class Members also did the same. Thus, they asserted that they were scammed into buying the product they wouldn’t buy in the first place if they know that it’s not a natural product.

To bolster his claims against Costco, Smythe cited in his class action lawsuit an investigation conducted in May by the National Advertising Division of BBB Programs – formerly the Better Business Bureau – which monitors and evaluates truth and accuracy in national advertising.

Upon conducting an investigation, the National Advertising Division of BBB Programs – formerly the Better Business Bureau said, “wheat dextrin, which is created from wheat starch using a multi-stage chemical process … is not a natural ingredient.” 

“Conditions in the industry have created the perfect storm for unscrupulous supplement makers, like Defendant, to take advantage of consumers,” the class action lawsuit reveals. Customers cannot test products to verify they are as natural as advertised and the U.S. Food and Drug Administration “lacks the resources to enforce its laws against most supplement makers.”

Editor’s note on the Costco Class Action Lawsuit:

This piece aims to educate you about the existing Costco Class Action Lawsuit.

If you are considered eligible to be among the class of consumers described in the article above, you may eventually be able to participate in receiving any compensation the court may award.

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We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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