Misleading Marketing of Coffee Mate Natural Bliss Vanilla Creamer
A Coffee Mate Natural Bliss class action lawsuit was filed against Nestlé USA, Inc. for allegedly misleading consumers into thinking that the Coffee Mate Natural Bliss dairy creamer’s flavor comes from real vanilla.
Consumers complained that the ingredients list of the product shows that the dairy creamer has “Natural Flavor” but no vanilla ingredient.
Furthermore, the product’s label representations include “Vanilla Flavor,” “All Natural,” “Made with Real Milk & Cream,” “All-Natural Coffee Creamer,” cured vanilla beans beneath a vanilla flower, and the brand, “Coffee Mate Natural Bliss.”
Read more about the case under: Carter et al v. Nestlé USA, Inc., Case No. 20-cv-7498, S.D.NY.
Did you or a family member purchase Coffee Mate’s Natural Bliss Vanilla Creamer? If you think you are affected by this lawsuit, contact us today for help.
More About the Coffee Mate Natural Bliss Class Action Lawsuit
The class action lawsuit claims that the product label representations are deceiving “because the Product contains artificial, non-vanilla flavors not disclosed to consumers and less vanilla than consumers expect.”
A huge number of consumers nowadays avoid products with artificial flavors. There is a higher demand for ‘natural’ products which usually cost more, but consumers and companies are willing to pay more for them.
Flavoring ingredients are most expensive especially when it comes from vanilla because “vanilla’s unique flavor cannot be duplicated by science due to over 200 compounds scientists have identified, including volatile constituents such as “acids, ethers, alcohols, acetals, heterocyclics, phenolics, hydrocarbons, esters, and carbonyls,” according to the lawsuit.
Vanilla regulations have been promulgated to “require that food products be labeled accurately so that consumers can determine whether the product is flavored with a vanilla flavoring derived from vanilla beans, in whole or in part, or whether the food’s vanilla flavor is provided by flavorings not derived from vanilla beans.”
The lawsuit accuses Nestlé of violating New York General Business Law (“GBL”) specifically the Consumer Protection Statute, negligent misrepresentation, breaches of Express Warranty, Implied Warranty of Merchantability and Magnuson Moss Warranty Act, fraud, and unjust enrichment.
Editor’s note on the Coffee Mate Natural Bliss Class Action Lawsuit:
This piece is written about the recent Coffee Mate Natural Bliss Vanilla Dairy Creamer Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.
If you believe that what is alleged in the Coffee Mate Natural Bliss Vanilla Dairy Creamer class action lawsuit has affected you, please don’t hesitate to reach out to us.
We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
Similarly, please check out our current list of Class Actions and Class Action Investigations, here.
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