Chobani LLC in Hot Water With 45% Less Sugar Labeling
Chobani’s reduced-sugar yogurts use cane sugar, but it is relatively unknown to consumers.
The National Advertising Division (NAD) didn’t think it was clear to Chobani customers, and because of an inquiry started by a challenge from Danone, a competitor of Chobani, NAD proposed that Chobani change their claim to avoid misleading customers.
Less Sugar Greek Yogurt is claiming that it has 45% less sugar than other yogurt products, but it doesn’t include all other yogurts in its generalized claim.
Details About the Case
The company is in a bind because of a class-action lawsuit filed against them, blaming them for deceiving customers about the sugar content in its reduced-sugar Greek yogurt products compared to other brands.
Chobani may have agreed to NAD’s recommendation, but their labeling is the focus of the lawsuit as allegations cite their labeling where it says 45% less sugar than competing brands doesn’t cover all but cherry-picks their competitors.
Plaintiffs insist that the product actually has only 25% less sugar when compared to other brands. They allege that they would not have bought the product if not for the product’s misleading labeling.
The plaintiffs are suing Chobani LLC of negligent misrepresentation, unjust enrichment, and violations of New York’s General Business Law and are seeking unspecified money damages.
Editor’s Note on the Chobani Class Action Lawsuit:
This news piece is created to keep you in the know about the lawsuits against Chobani regarding its misleading advertisement.
As always, we’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action.
If you have any questions or queries regarding this piece of news and its updates, please do send us a message by clicking the ‘Contact Us’ button below! We’d love to hear back from you.