Chobani’s ‘Fair Trade Certified’ Marketing Misleading Customers, Class Action Claims
Chobani is facing a class-action lawsuit filed against them by two complainants arguing that the company duped customers into believing that their dairy-based products were ethically sourced contrary to the truth.
Chobani Customers Jessica Austin And Peter Hoffman Files Case
Filed in a New York court, Chobani is being accused of using the marketing claim that their products are ‘Fair Trade Certified,’ which entices consumers to buy their products believing that the company supports farmworkers and workers’ rights.
The label also misleads customers into believing that the milk used in Chobai dairy products is harvested and processed with little to no harm done to the environment.
However, complainants Jessica Austin of Florida and Peter Hoffman of New York both claimed that Chobani does not support workers’ rights with the sales of their products. Both plaintiffs argued that the Fair Trade Certified standard used by Chobani was sketchy and did not present the best interests of the dairy farmworkers who belong to a marginalized group in the dairy industry.
Austin and Hoffman detailed some of the shortcomings of the Fair Trade Certified program, which tips the scale of power in favor of the bigger players in the milk and dairy industry. Farmers were only given little to no option if they get fired for no appreciable reason and the like.
Chobani’s Fair Trade Certified Claims Duped Customers, Complainants Contend
The two shared that if have they known the truth behind Chobani’s proud use of the Fair Trade Certified standard on their milk products’ packaging, they would not have bought Chobani dairy products which were at a premium compared to other similar brands that did not have the Fair Trade Certified labels stamped on their packaging.
The Chobani Fair Trade Certified Class Action Lawsuit is suing Chobani to court for reportedly violating several Florida and New York consumer protection laws. Charges for unjust enrichment, negligent misrepresentation, fraud, and breach of warranty were also thrown against Chobani by the plaintiffs.
Complainants Hoffman and Austin are seeking to form and represent Class groups consisting of New York and Florida residents who ended up buying Chobani’s products after believing in the company’s potentially malicious ‘Fair Trade Certified’ packaging on their items.
Chobani is a food company founded in 2005 in New Berlin, New York. Chobani is widely known for its yogurt and other milk-based products. One of its popular offerings is its Greek-style yogurt. Chobani is headed by its CEO Hamdi Ulukaya since its inception almost more than fifteen years ago.
Editor’s Note on Chobani Fair Trade Certified Class Action Lawsuit 2021: Farmworkers:
This report shares the class-action lawsuit filed against dairy products maker Chobani revolving around their allegedly misleading use of the ‘Fair Trade Certified’ claims in their marketing.
Case Name(s) & No.: Jessica Austin of Florida and Peter Hoffman v. Chobani, LLC; Case No.: 7:21-cv-05949
Jurisdiction: United States District Court for the Southern District of New York
Products/Services Involved: Chobani dairy products
Allegation(s): Chobani’s use of ‘Fair Trade Certified’ on their product’s packaging is misleading customers into believing that the company fully supports dairy workers’ rights and the environment’s welfare, although the truth is the total opposite.
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