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Chobani Class Action Brings About Deceptive Marketing Claims

Mislabeling Leads to Chobani Class Action Lawsuit

Chobani Inc. faces a class action lawsuit for allegedly deceiving consumers with the false advertising and mislabeling of its Chobani Greek Yogurt saying that it contains real vanilla.

Consumers contend that the company intentionally misled consumers by including “the unqualified, prominent, and conspicuous representation of ‘Vanilla’” on the Chobani Greek Yogurt’s packaging, with pictures of the vanilla flower and bean.

You can read about the case under: Nacarino v. Chobani LLC., Case No. 3:20-cv-07437-TSH, N.D. CA.

Are you affected by the allegations in this class action lawsuit? Contact us today for help.

More Vanilla Fraud

The class action lawsuit claims that the product is really not flavored solely with vanilla bean but is “spiked” with “other inferior flavoring.”

According to the lawsuit, the product packaging includes the statement: “Carried from some far-off, exotic place, where a little flower became a little bean. And that little bean, suspended and unremarkable, the cloak that conceals the magic within. Flavor like perfume, folded up in earthen envelopes, rich and warm and wonderful. Entirely vanilla, gently opening like the blossom that began it all.”

However, the lawsuit claims that “the Vanilla Representations on the Product is false and misleading. Specifically, scientific testing of the Product revealed that the vanilla flavoring of the Products does not come exclusively from the vanilla bean.”

Consumers would not have purchased the product had they known that the flavoring was not really derived from pure vanilla, asserting that “consumers want the vanilla in vanilla flavored products to come from a real source, i.e., from vanilla beans from the vanilla plant. Unfortunately, vanilla fraud is rampant. As in this case, companies adulterate their purported vanilla flavored products with cheap synthetics and/or substitutes in order to reap even larger corporate profits from consumers.”

The yogurt contains synthetic vanilla flavoring called vanillin which, under Food and Drug Administration (FDA) rules, should not represent as a real vanilla flavoring. The lawsuit clarifies that “in order to combat this vanilla fraud, the FDA has strict rules regarding use of the term ‘Vanilla’ on the labels of food products. If the vanilla flavor comes in any part from non-vanilla bean sources, the FDA mandates that the label must so inform consumers.”

The company fails to inform consumers that its product contains synthetic vanilla flavoring. The lawsuit claims that this is intentionally done so because the yogurt product “costs more per ounce at stores compared to other similar vanilla-flavored yogurt products that lack the Vanilla Representations. By engaging in its misleading and deceptive labelling, Defendant reaped and continues to reap increased sales and profits.”

Editor’s note on the Chobani Class Action Lawsuit:

This piece is written about the recent Chobani Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.

If you believe that what is alleged in the Chobani lawsuit has affected you, please don’t hesitate to reach out to us.

Contact Us

We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join the consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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