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Cars.com Class Action Lawsuit Filed for California Privacy Law Violation

Secret Recording of Visitors is Cause of Cars.com Lawsuit

A Cars.com class action lawsuit was filed against Cars.com for allegedly recording visitors’ activity when they visit the website without the knowledge of the visitors, a clear violation of state privacy law.

The lawsuit claims that Cars.com and tech company Lead Intelligence, which does business under the name Jornaya, violated the California Invasion of Privacy Act when Cars.com used the services of Jornaya to track the activity of visitors on the website.

You can read about the case under the name: Stephen Mason, et al. v. Cars.com LLC, et al., Case No. 4:20-cv-06847, N.D. CA.

Have you or a family member ever visited Cars.com and think that the website might be secretly observing and recording your browsing activity? If you think you are affected by this lawsuit, contact us today.

How the Cars.com Secretly Record Your Activity

According to the class action lawsuit, “the wiretap, which is embedded in the computer code of Cars.com, is used by defendants to secretly observe and record website visitors’ keystrokes, mouse clicks the entry of personally identifiable information in real-time. By doing so, defendants have violated the California Invasion of Privacy Act.”

Two programs were created by Jornaya to be used by companies for telemarketing, TCPA Guardian and LeadiD. These programs “help businesses evade the Telephone Consumer Protection Act by creating evidence of purported consent to receive telemarketing calls, and to secretly collect data from website users for marketing purposes.”

A technology called Visual Playback was also created by Jornaya to record a consumer’s activity on the website, such as keystrokes, mouse clicks, and “other interactions”, which is triggered when a consumer lands on the website.

 “In short, Jornaya’s software functions as a wiretap, and Jornaya is a self-admitted eavesdropper who uses those wiretaps,” the lawsuit claims.

The California Invasion of Privacy Act was passed in 1967 to protect residents from unlawful recording, monitoring, or eavesdropping. It was primarily applied for telephone activity but has recently been cited for internet activity as well.

Editor’s note on the Cars.com Class Action Lawsuit:

This piece is written about the recent Cars.com Privacy Violation Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.

If you believe that what is alleged in the Cars.com Privacy Violation class action lawsuit has affected you, please don’t hesitate to reach out to us.

Contact Us

We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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