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Breyer’s Class Action Lawsuit: What’s Really in Your Ice Cream?

Breyer’s Vanilla Lawsuit

The summer season means warmer weather, the beach, barbecues, and, that’s right, ice cream! We all scream for ice cream… you know the jingle. And when it comes to ice cream, Breyer’s has been a leader in the field since 1866. Their products have brought smiles to people’s faces, and joy to their taste buds. But recently, some not-so-delicious news has hit the newsstands. Now, we hate to be the bearer of bad news, but your favorite summertime treat has been hit with some pretty staunch allegations in the recent Breyer’s Class Action Lawsuit.

In June, 2019, a Breyer’s lawsuit was filed alleging that the company’s vanilla ice cream products don’t actually contain real vanilla. Though the labels show that vanilla is included, a closer look at the ingredients list disputes this; showing “natural flavors” as opposed to good, old fashioned vanilla,  as advertised.

When we have vanilla ice cream what do we think of? Vanilla! Not vanillin or fake stuff, or other natural flavors. To this end, we’d think that much of the storied success and popularity of these Breyer’s products are reliant on that vanilla taste, and consumers should not be misled with false claims and artificial flavoring.

Vanilla is the world’s second most labor-intensive agricultural crop. During growing seasons, vanilla bean farmers will actually “tattoo” their beans with small markings (made with toothpick-sized instruments) to prevent theft and protect their labor investment. There is hard work and love that goes into harvesting a product loved by millions. Why should Breyer’s be able to sidestep this entire process and pass off a faux product for a real profit?

A full copy of the Breyer’s Lawsuit is below for your convenience.

All in all, Breyer’s product labels do not disclose that its ice cream products contain no real vanilla. Further, the products’ vanilla content is non-existent (or extremely minimal), because if there was real vanilla included, the ingredient list would have to indicate this, as permitted by law.

Fooled by Breyer’s? Sheehan & Associates Are Here To Help!

Our friends at Sheehan & Associates, P.C., have filed this lawsuit on behalf of all consumers who have purchased these products. Per the complaint, the class will consist of “all consumers in all 50 states.”

For more information about this Lawsuit, or to join the Class Action, please contact us today! We can be reached via email at, or directly on our website, here.

The Vanilla Fraud Epidemic; A Call to Action!

Similarly, we’d like to know about all of your vanilla products. Are they masquerading around as “real” also? Simply take a picture and send them our way! You can email your products to us at, or submit them on our website, here! We look forward to receiving and reviewing these submissions.

Furthermore, this isn’t the first vanilla lawsuit filed of late. We have record of a few, actually: A&W was sued on similar claims; as was Dove!

Editor’s note on the Breyer’s Class Action Lawsuit:

This piece is written about the recently filed Breyer’s Vanilla Lawsuit. For more information, please shoot us an email to, find us on Twitter, FacebookInstagramLinkedIn, or even connect with us directly on our website! We look forward to hearing from all of you.  Please note that this investigation piece has been sponsored by Sheehan and Associates and Consider the Consumer has received compensation for such sponsorship.

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1 thoughts on “Breyer’s Class Action Lawsuit: What’s Really in Your Ice Cream?”

  • erin wolfe says:

    and it doesn’t melt! who trust non melting ice cream. Leave out hours still in pile. YUCK. Busy Dreyer’s the best!

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