Learn More About the Benefiber Class Action
GSK Consumer Health, the company which produces Benefiber Natural Fiber Supplements, has been hit with a class action lawsuit over their claims that their product is 100% natural as shown on the product label and their marketing strategies.
Natural vs Artificial
Benefiber Original Prebiotic Powder and Benefiber Shape Prebiotic Powder have wheat dextrin, which is an ingredient that comes from natural elements, but was actually found to be made into a synthetic type.
According to the benefiber lawsuit, the company’s products are not completely natural, and the fiber supplement was incorrectly described on the label.
Further allegations mention that GSK Consumer Health, the company behind Benefiber, violates the New Jersey Consumer Fraud Act, and has been doing common law fraud and unjust enrichment by making sure their labels say natural fiber when the product is actually not.
Consumers pay a premium for a product that claims it is 100% natural, and the class action lawsuit claims the company is misleading the customers under this false pretense.
This is not the first time that GSK Consumer Health is facing intense scrutiny over its label and advertising campaigns before, as one of its competitors, Procter and Gamble, forwarded its case to the National Advertising Division, or the NAD.
The NAD came to the same conclusion that wheat dextrin was not made naturally and is a synthetic ingredient because of the complex chemical processes needed to make it.
Editor’s note on the Benefiber Class Action Lawsuit
This piece is written about the Benefiber Natural Fiber Supplement Lawsuit. For more information, or to submit a claim, please don’t hesitate to contact us.
We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
Similarly, please check out our current list of Class Actions and Class Action Investigations, here.
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