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Benefiber Class Action Filed Over 100% Natural Claims

Background on the Benefiber Class Action Lawsuit

GlaxoSmithKline Consumer Healthcare is being accused of allegedly jumping on the “greenwashing” bandwagon with the misleading advertising of their Benefiber Prebiotic Supplement as “100% Natural”. However, it was found out that the company’s labeling was unreliable as the product contained a range of processed ingredients that undergo a complex, multi-step production process to turn wheat starch into wheat dextrin, the supplement’s only ingredient, and which were not consistent with the labeling. they use.

The Benefiber class action lawsuit contends that GlaxoSmithKline intentionally and willfully makes its “all-natural” theme and advertisement the center of the product’s advertising and this false advertising led to consumers buying their product believing it is 100% natural. Furthermore, the company is also being sued for marketing and claiming that the supplement is clinically proven to “help you feel full longer” and “curb cravings” when it has no adequate scientific evidence to support.

You can find the case under: Phillip White v. GlaxoSmithKline Consumer Healthcare Holdings (US) LLC, Case No. 5:20-cv-04048, N.D. CA.

Have you been affected by these allegations? If so, contact us today for help.

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What to Know: The Benefiber Class Action Lawsuit Claims

The Benefiber Class Action Lawsuit alleges that “representations – on the labels and on accompanying advertising materials – include “100% Natural,” “Prebiotic Fiber Supplement,” “Helps You Feel Fuller Longer – Clinically Proven” and “Nourishes Good Bacteria.” The representations that the Product is “100% Natural” are false, deceptive, and misleading. Even though the Product contains a single ingredient – “Wheat dextrin” – the production process through which this is converted into Benefiber is the antithesis of what consumers associate with “natural” and especially “100% Natural.” The production of Benefiber entails multiple steps which involve hydrochloric acid, added enzymes, and a highly controlled selection of biological properties that resist digestion, boost fiber content, promotes solubility (as the powder is dissolved in water), decreases viscosity, and adds sweetness (which prevents needing to add sugar). This complex process converts digestible, wheat starch – which has no fiber – into non-digestible, wheat dextrin which is 85% fiber.

The front label and accompanying advertising material represent that the Product is clinically proven to “help[s] you feel full longer” and “curb cravings.” However, these claims are not supported by competent, reliable, and independent scientific evidence. The claim that the Product “nourishes good bacteria” is false, deceptive, and misleading because the fiber powder is unable to nourish any bacteria after it is absorbed into the body. Further, the Product is unable to specifically target “good bacteria” – understood as bacteria that will have a salutary effect on a person’s health or well-being. As a result of the false and misleading labeling, the Product is sold at a premium price, slightly less than $1.00 per ounce, i.e., a 25.6 oz bottle is sold for $22.991 compared to other similar products represented in a non-misleading way.”

Editor’s note on the Benefiber Class Action Lawsuit:

This piece is written about the recent Benefiber Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.

If you believe that what is alleged in the Benefiber Class Action has affected you, please don’t hesitate to reach out to us.

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We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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