Beck’s Non-Alcoholic Beer Is Not Actually Non-Alcoholic – Lawsuit Claims
The company behind Beck’s Non-Alcoholic Beer is slapped with a class action lawsuit, arguing that it has done false and misleading advertising on the product.
Anheuser-Busch InBev Worldwide, Inc., is named as the defendant in the class action filed in the United States (U.S.) District Court for the Central District of California.
The plaintiffs in the case contend that the “Non-Alcoholic” label present and conveniently placed in Beck’s Non-Alcoholic Beer bottles’ label misconstrued the truth of the beverage’s content.
Additionally, the lawsuit alleges that the beverage company has done wrongdoings that included various counts, including negligent and intentional misrepresentation of their product.
As of press time, Anheuser-Busch is taking on the case in court head-on with a motion seeking dismissal of the charges made against them.
A company spokesperson shared that they are complying with the set regulatory requirements concerning how their products are labeled.
It’s all on the label.
According to the case’s official digest, the label is very important in determining the product’s true nature.
There are two different categories of non-alcoholic beverages that have their own set of requirements before being given an official label designation.
These two are “alcohol-free” and “non-alcoholic.”
For a product to be considered “alcohol-free,” it should have 0.0% alcohol by volume (ABV) or virtually no alcohol traces whatsoever.
On the other hand, “non-alcoholic” drinks should meet two key requirements – first, they should be manufactured through alcoholic fermentation; and second, it should have more than 0.0% ABV but should have less than 0.5% ABV.
Alcohol by volume or ABV is an industry-standard measurement used to determine the amount of ethanol present in a given volume of a certain alcoholic beverage product. It is usually presented in volume percent.
Why do these amounts even matter, you may ask? Several plaintiffs in the class action contend that the alleged intentional misrepresentation done by Anheuser-Busch can cause potential harm to an individual – from a strictly non-alcoholic person being duped of consuming a product that contains alcohol to posing potential harm to a pregnant woman’s unborn.
About the company:
American brewing company Anheuser-Busch calls Missouri their home. With over 12 breweries as of 2012, the company is headed by its CEO Michel Doukeris for two years now.
The company is responsible for a handful of brands that might ring a bell to you – from Budweiser to Johnny Appleseed. Anheuser-Busch tallied a total of $15.59 billion in revenues in 2018.
Editor’s Note on Beck’s Non-Alcoholic Beer Class Action:
This article is published to inform you of the updates in the ongoing Beck’s Non-alcoholic Beer Class Action Lawsuit.
If you believe to be a victim of this or have any queries, please do send us a message by clicking the ‘Contact Us’ button below! We’d love to hear back from you.
Similar Class Action Article of Misleading Advertisements: Walgreens Multivitamin Faces Class Action Over False Labeling.