AriZona Iced Tea Class Action Lawsuit Over False Advertisement
In a class action lawsuit recently brought to federal court, a California consumer argues that the maker of AriZona iced tea misbrands certain items as “All Natural” when they contain additional coloring.
Veronika Guslitser v. Hornell Brewing Co., Inc.
Veronika Guslitser, the lead plaintiff, seeks to represent other California consumers who were made to believe that certain AriZona iced tea products were “entirely natural” by Hornell Brewing. She charges the company of false advertising and profiting from health-conscious consumers.
Guslitser claims she spent $4 at a Walmart for a bottle of Kiwi Strawberry Fruit Juice Cocktail. She claims she was attracted to the “All Natural” claim on the AriZona iced tea product’s label and assumed the beverage was “entirely natural.”
The plaintiff asserts that she would not have bought the beverage if she knew it’s not as natural as she had expected.
With Added Color
Guslitser claims that, although certain AriZona iced tea beverages are labeled “All Natural,” they contain additional coloring from beta carotene, fruit and vegetable juices, and annatto.
AriZona iced tea drinks affected:
- Kiwi Strawberry Fruit Juice Cocktail
- Lemonade Fruit Juice Cocktail
- Lemonade Drink Mix
- Golden Bear Strawberry Lemonade, and
- Rx Energy
According to the class-action lawsuit, consumers are willing to pay extra for all-natural items since they are associated with a healthy, organic lifestyle.
Hornell Brewing is accused of profiting from this fad by falsely labeling AriZona iced tea as “All Natural.”
As a result, Guslitser and other consumers paid a premium for the product — money they would not have spent had the AriZona iced tea beverages were correctly advertised.
The plaintiff seeks to represent California residents who bought an AriZona iced tea beverage that was mislabeled. She is seeking damages on their behalf, as well as a court order prohibiting Hornell Brewing from engaging in alleged false advertising and requiring the brewery to conduct a corrective marketing strategy.
The makers of AriZona iced tea faced class-action lawsuits before over alleged misleading marketing of “No Preservatives” claims and the drinks’ calorie and sugar content.
Editor’s Note on AriZona Iced Tea Class Action Lawsuit Over All-Natural Claim 2021:
This article is written to inform you of the class action lawsuit against Hornell Brewing over falsely advertising AriZona Iced Teas. Another beverage company, Snapple, faced a similar class action lawsuit.
Case Name & No.: Veronika Guslitser v. Hornell Brewing Co., Inc., Case No. 2:21-cv-06309
Jurisdiction: U.S. District Court – Central District of California
Products/Services: Falsely advertised iced tea
Allegations: Hornell Brewing Co. allegedly falsely advertised AriZona iced tea as “All Natural” when it contains additional coloring
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