Class Action Lawsuit Filed Against the iPhone’s Water Resistance Claims
In New York, Apple is being sued in a pending class action case over the iPhone’s water resistance, claiming that the brand exaggerated the iPhone’s water resistance in its advertisement.
Apple iPhone Marketing
Customers were duped by Apple’s illusionary differentiation between water-resistant and water-proof, according to the case.
As per the lawsuit, Apple has a habit of conflating the two words in its marketing and advertising materials without clarifying the distinction, causing customers to assume their iPhones are more water-resistant than they are.
The iPhone 11 Pro and iPhone 11 Pro Max are rated IP68, which means they can withstand water for 30 minutes at a depth of four meters, while the iPhone 12 models were advertised as being able to withstand water for 30 minutes at a depth of six meters, according to the lawsuit.
Advertisements featuring the iPhones being spilled, submerged in water, and/or struck with strong high-pressure water, stressed the phones’ water-resistant qualities.
According to the class action, Apple’s presentations led customers to assume that their iPhones would be unaffected by water penetration.
Every day in the United States, approximately 100,000 smartphones are destroyed by water, a number that has increased by 45 percent since 2016.
According to the plaintiff, the cause of the surge is Apple’s false advertisements, which cost American consumers over $10 billion per year.
A class action lawsuit was filed against Apple on Saturday, alleging that the tech giant exaggerated the water resistance of iPhone models.
Antoinette Smith, the lead plaintiff, claims that she and other New York customers who bought expensive iPhone models were duped into believing they were water-resistant.
She argues that Apple bases its water-resistance claims on highly regulated lab conditions and that, in fact, the phones are much less water-resistant than advertised.
Smith says she bought an iPhone 8 because it was marketed as being water-resistant and claimed that her iPhone just came into contact with water in a minor way.
She states that based on Apple’s ads, she believed her iPhone would be immune to water damage, but it was destroyed.
When she filed her complaint, Apple dismissed it because of the water damage, causing her to pay for repairs, a lower resale value, or a new unit purchase.
The Water Resistance Class Action
For several years, iPhones have had varying degrees of water resistance.
The iPhone 7 was the first to have the feature, and the iPhone 12 now has an IP68 rating, indicating that it can withstand water for up to 30 minutes at a depth of six meters, according to Apple.
The lawsuit claims that the iPhone’s IP water resistance rating is incompletely justified by Apple’s terms and conditions.
The testing is done with freshwater rather than a pool of salt/seawater, as per the disclaimers.
According to the lawsuit, Apple advises users to rinse areas of their iPhones that have come into contact with common liquids.
However, this may add more liquid into the device, causing the phone’s water damage indicator to turn red, giving Apple a reason to refuse coverage.
It’s worth noting at this point that Apple’s regular one-year warranty does not cover water damage; if you want any unintentional water exposure covered, you’ll need to buy Apple Care Plus.
Apple can showcase the efficacy of its water resistance rating while refusing to deal with cases where it may have failed, according to the lawsuit.
Editor’s Note on Apple Water Resistance Class Action Lawsuit:
This article is published to inform you of the latest class action lawsuit filed against Apple for allegedly advertising false claims of their products.
Case Name & No.: Smith v. Apple, Inc., Case No. 1:21-cv-03657 in the U.S. District Court for the Southern District of New York
Products/Services: Apple’s iPhone devices
Allegations: Apple allegedly claimed iPhone products as water-resistant
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