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Agoda Hotel Class Action Lawsuit Investigation Claims Deceptive Advertising Consider The Consumer

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Agoda Hotel Class Action Lawsuit Investigation Claims Deceptive Advertising

Agoda Website and App Accused of Deceptive Advertising

The online travel agency and booking company is facing a potential class action lawsuit for deceptive and misleading “deals” offered on their platform.

According to the pending class action lawsuit, the advertised discounts are not deals because Agoda ramps up the “original prices” of rooms featured on their app and website so the rates appear steeply discounted.

Agoda is also accused of creating a false sense of urgency to reserve rooms as they highlight limited or shortage on the number of rooms left available for booking.

The lawsuit claims that these marketing tactics give Agoda an unfair and dishonest advantage over their competition while leaving consumers in the dark and with larger hotel bills than anticipated.

Are you affected by the Agoda Hotel Booking False Advertising Tactics allegations? Send us a message today to see if you are entitled to join the lawsuit investigation.

Deceptive Advertising or Simple Marketing Tactic?

The Competition and Markets Authority (CMA) has accused Agoda of potential violations of California’s Unfair Competition Law, False Advertising Law, and other regulations.

Booking sites that knowingly (or reasonably known to) apply untrue or misleading marketing or advertisements are conducting an illegal business and in violation of several federal regulations.

The Federal Trade Commission (FTC), which enforces truth-in-advertising laws through the FTC Act also warns about false advertising claims that financially harms consumers by overpaying for products and services.

Agoda is accused of:

  • Featuring fake accounts in the reviews section
  • False claims on hotel bookings
  • Different offers on the same listing dependent on which browser consumers are using in their search
  • Untruthful about when the payment would be charged on the consumer’s card
  • Artificially inflating “original prices” for hotel rooms
  • Misleading room shortages
  • Fake discount deadlines that supposedly expires in hours or days
  • Receiving payment from hotels to rank them with exaggerated star rankings

Editor’s Note on The Agoda Hotel Class Action Lawsuit Investigation

This piece is written about the Agoda Hotel Class Action Investigation. If you are considered eligible to be among the class of consumers described in the class action lawsuit investigation, you may eventually be able to participate in receiving any compensation the court may award.

If you believe that what is alleged in the Agoda Hotel Booking False Advertising Tactics Class Action Lawsuit Investigation has affected you, please don’t hesitate to reach out to us.

Contact Us

We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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