Naked Misleads Consumers with “Pure” Claims

Naked Juice Co. of Glendora faces a class action lawsuit for allegedly deceiving and misleading consumers with the marketing of its coconut water product.

Consumers claim that the company intentionally placed the word “pure” at a prominent position at the top of the product label while the phrase “with other natural flavors” was placed at the bottom of the product label near other texts where the background makes it difficult to read.

The company is also accused of listing “Natural Flavor” in the ingredients list that misled consumers into thinking that the added flavors came from coconuts when they came from other sources.

You can read about the case under the name: Harrisingh et al v. Naked Juice Co. of Glendora, Inc., Case No. 20-cv-4036, E.D.NY.

Did you or a family member purchase Naked Juice’s “Pure” Coconut Water? If you think you are affected by this lawsuit, contact us today for help.

What to Know About the Naked Coconut Water Class Action Lawsuit

This Naked Coconut Water class action lawsuit claims that the Naked Juice’s “Pure” label of its Coconut Water product is misleading and serves to defraud consumers as the dictionary defines “pure” as “without any extraneous and unnecessary elements.”

Furthermore, the lawsuit claims that “the term ‘with other natural flavors’ refers to flavors that are from sources other than coconut. Consumers are unaware of the differences between ‘other natural flavors’ on the front label and ‘natural flavor’ on the ingredient list, such that they are unable to reconcile the ‘Pure’ claim with the added flavors.

The company’s branding and packaging of the Product are designed to – and does –deceive, mislead, and defraud consumers. The company has sold more of the Product and at higher prices than it would have in the absence of this misconduct, resulting in additional profits at the expense of consumers.”

Naked Juice Co. is charged with breaches of express warranty, Implied Warranty of Merchantability and Magnuson Moss Warranty Act, fraud, and unjust enrichment.

Editor’s note on the Naked Coconut Water Class Action Lawsuit:

This piece is written about the recent Naked Juice Co. “Pure” Coconut Water Lawsuit. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award.

If you believe that what is alleged in the Naked Juice Co. “Pure” Coconut Water class action lawsuit has affected you, please don’t hesitate to reach out to us.

Contact Us

We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.

Similarly, please check out our current list of Class Actions and Class Action Investigations, here.

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