Alcohol Giant Anheuser-Busch Bows Down To Small Craft Brewery, Accepts Settlement Agreement
Brewing company Anheuser-Busch has agreed to a settlement to end the class action lawsuit against them filed by a small beer company, ending allegations that Anheuser-Busch has made false advertisements claiming they were the first to make organic hard seltzer.
Oregon Brewer Takes On Industry Behemoth
Local beer brewery business Suzie’s Brewery sued Anheuser-Busch in February this year after the company has aired a television commercial ad sharing that they are the first and only producer of organic hard seltzer products in the United States.
Organic hard seltzer is touted by industry experts and alcohol enthusiasts as a desirable product for its ingredients have not been cultivated with synthetic fertilizers and pesticides.
Anheuser-Busch debuted the ads for their organic hard seltzer drink called Michelob Ultra Hard Seltzer that earned the ire of Suzie’s, hence the class action lawsuit.
The former reportedly made claims that their Michelob Ultra Hard Seltzer beverage is the first and sole hard seltzer drink product tested and certified by the authorities.
However, plaintiff Suzie’s argued that they have obtained the same certification from the Department of Agriculture earlier, preceding Anheuser-Busch’s.
Anheuser-Busch Tries To Fight Back
The Oregon-based craft beer business Suzie’s filed the lawsuit in order to hold accountable industry giant Anheuser-Busch for using their massive and well-oiled advertisement machinery to squeeze and eventually kick out smaller players from obtaining a share in the market.
The court released a temporary restraining order against the brewery behemoth that led to the contentious television ad pulled out of air.
Anheuser-Busch defended themselves in the case’s proceedings. They argued that the said ad did not intend to make any claims that their Michelob Ultra Hard Seltzer beverage was the first and only organic hard seltzer drink that was certified by officials.
Instead, they shared that they wanted to show consumers that the aforementioned product is the first organic hard seltzer drink that is enjoying a nationwide release and distribution.
Court Sides With Small Town Player
Nevertheless, the judge to the case ultimately decided in favor of the complainant. District Judge Michael H. Simon of Portland reportedly said in his decision that the truth is the main basis of his decision.
Furthermore, he warned serious repercussions for the dishonesty of entities who decide to bend the truth for their convenience.
About the company
Anheuser-Busch is a key industry leader in the American brewing industry. Founded in 1852, the company currently calls St. Louis its corporate home. Owned by its parent organization AB InBev, the known maker of Budweiser, earned annual revenue of $15.59 billion in 2018.
Editor’s Note on Suzie’s Settlement – Anheuser-Busch Michelob Ultra Hard Seltzer Lawsuit Ends:
This news report strives to give you the latest information in the court proceedings between alcohol leader Anheuser-Busch and small industry player Suzie’s Brewery Co. The Former conceded to the court’s wishes and decided to enter into a settlement agreement to quash allegations of them falsely advertising its organic hard seltzer drink to the masses.
Suzie’s Settlement Details:
Case Name(s) & No.: Suzie’s Brewery Co. v. Anheuser-Busch Cos. LLC eat al.; Case No. 3:21-cv-00178
Jurisdiction: United States District Court for the District of Oregon
Products/Services Involved: Anheuser-Busch’s Michelob Ultra Hard Seltzer
Allegation(s): Anheuser-Busch is misleading customers into believing that its organic hard seltzer drink is the first and only officially certified product of its kind in the country.
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