Kraft Heinz’s Maxwell House and Yuban Coffee Settlement
A Florida judge has approved a $16 million settlement with Kraft Heinz Goods Co., resolving charges that the corporation overstated the volume of grounds in coffee containers bearing the Maxwell House and Yuban trademarks.
Kimberly E. Ferron v. Kraft Heinz Foods Co.
U.S. District Judge Rodolfo A. Ruiz II commented on Maxwell House’s brand tagline in the published order, stating that the settlement was “good to the last drop.”
Plaintiff Kimberly Ferron filed the class action lawsuit against Maxwell House in July 2020, alleging that Kraft Heinz labeled Maxwell House and Yuban ground coffee packages inaccurately.
Ferron contended that the labeling stated that the containers held enough coffee for a specified number of cups. However, in each case, the company exaggerated the number of servings that could be brewed following the listed instructions.
Maxwell House’s lawsuit proceeded to mediation, which resulted in this $16 million settlement. As part of the settlement, Class members who can provide proof of purchase for any coffee brand will get $0.80 per unit, up to a maximum of $25.
Members without their proof of purchase are entitled to a refund of $0.80 on a limit of six units. On the other hand, Kraft Heinz will update the coffee’s labels.
The Class Action Lawsuit
The class action lawsuit attested that the company has intentionally deceived consumers about the size and serving of their products.
The lead plaintiff claimed that she bought both Yuban Traditional Roast Ground Coffee and Maxwell House Master Blend in 2020 because of their serving sizes. She added that, despite following the serving suggestion and instruction on the products, she could not get the correct number of total servings advertised.
The complainant argued that customers paid for more than what the products were worth because they did not get what they were promised.
The proposed settlement represented a nationwide class of individuals who meet the following criteria:
- The individual bought one or more ground coffee products under the Maxwell House or Yuban line by Kraft Heinz Foods.
- The coffee was bought for personal use.
- The transaction occurred from August 27, 2015, to January 18, 2021.
Good to the Last Drop
According to Judge Ruiz II, the settlement was just, appropriate, and reasonable.
He added that the settlement provides significant monetary relief to the class and commits Kraft Heinz to remove or correct the false phrase from its products counts heavily in favor of approval.
Furthermore, each class member will benefit from the programmatic relief and the possibility to recover some, if not all, of their alleged damages.
Moreover, a notice program that includes a dedicated website, a settlement administrator phone number, and magazine advertisements reached more than 73% of the nationwide class. Over 41,000 claims had already been made, with over 39,000 deemed valid.
Kraft Heinz has continued to thrive and maintain its place as a familiar name following the 2015 merge of two companies: Kraft Foods and H.J. Heinz. It is also the current third-largest food and beverage company in North America.
The well-known company has suffered pushback from both employees and consumers over the years, with numerous lawsuits and class action lawsuits arising from various charges concerning Kraft’s procedures.
These allegations have included:
- Price-fixing, false advertising
- Product contamination, and
- Alleged violations of worker rights
Claim Process And Settlement Terms
Class members must register online to get a claim ID. They are also required to submit proof of purchase when submitting a claim.
Class members can earn the following compensation depending if they can provide proof of purchase:
- Without proof of purchase – Each eligible class member can earn $0.80 per unit bought. They can claim up to 6 units, totaling up to $4.80 compensation for each class member.
- With proof of purchase – Each eligible class member can earn $0.80 per unit bought. They can claim up to $25 total compensation.
Any documentation or receipt that proves the transaction can be submitted during the claim. It should contain the date and products purchased. Each household can only make one claim submission.
The actual amount each class member can receive can change depending on the total number of individuals who will submit their claims.
Class members should submit a claim form before the May 18, 2021 deadline.
The class members who would like to file for exclusions or objections will need to submit before April 7, 2021.
The final hearing is scheduled for June 21, 2021.
About the company
Kraft Heinz, officially known as the Kraft Heinz Company, is the result of a merger between Kraft Foods and Heinz in 2015 – creating one of the largest food companies in the globe.
With its dual headquarters in Pittsburgh, Pennsylvania, and Chicago, Illinois, the company has reported annual earnings of $26 billion as of writing.
The company is ranked 114th in the 2018 edition of the Fortune 500 list.
Editor’s Note on Maxwell House Coffee Class Lawsuit Settlement:
This feature aims to inform you of the latest class action settlement involving Kraft Heinz and customers who have bought Maxwell House Coffee products in the past.
Case Name & No.: Kimberly E. Ferron, et al. v. Kraft Heinz Foods Co., 0:20-cv-62136-RAR, US District Court of Florida
Products/Services: Maxwell House coffee products
Allegations: Maxwell House and Yuban, owned by Kraft Heinz Foods, falsely marketed its coffee products
This article details the information of the settlement, such as a background in the case and how much money class members are entitled to receive when they file a claim.
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Read more about the lawsuit, here.