KeVita Kombucha Settlement Stems From False Advertising Suit
KeVita Inc and Pepsico Inc were accused of falsely advertising their kombucha products as “fermented,” contain “kombucha culture,” that they are “crafted with live probiotics,” and that they are “fermented with our proprietary tea culture, which yields high levels of beneficial organic acids” as seen on the product labeling.
The class action claims that the beneficial bacteria that is produced from the process of fermentation is killed because the product is pasteurized thereafter. Therefore, product labeling and advertising are no longer accurate and, in fact, should be changed to “kombucha-flavored tea” rather than a true kombucha product.
Products covered by the proposed settlement include KeVita Master Brew Kombucha in the following flavors:
- Blueberry Basil
- Dragonfruit Lemongrass
- Exotic Greens
- Lavender Melon
- Mango Habanero
- Pineapple Peach
- Raspberry Lemon
- Roots Beer
- Tart Cherry
Did you purchase a KeVita Master Brew Kombucha and think that you are entitled to a settlement? Feel free to contact us today for help.
The KeVita Kombucha Class Action Settlement
KeVita Inc and Pepsico Inc has denied all allegations but has agreed to settle the lawsuit to avoid costly court proceedings.
Consumers who have purchased KeVita Master Brew Kombucha in the flavors stated in the class action lawsuit prior to and including September 16, 2020, and are living in the United States or any U.S. territories are eligible for a refund.
Receipts are not required to file a claim but class action members who present a receipt may receive higher refunds.
Consumers with proof of purchase will receive Thirty Cents ($0.30) per Product with Proof of Purchase up to a maximum of two hundred (200) Units, for a total of up to Sixty Dollars ($60) per claimant. On the other hand, consumers without proof of purchase will receive Thirty Cents ($0.30) per Product purchased up to a maximum of thirty (30) Units, for a total of up to Nine Dollars ($9) per claimant.
Valid claim forms must be filed no later than January 14, 2021, either online or by mail. Members who file a valid claim will receive a minimum of $3.
The deadline for exclusion is on December 15, 2020, and the deadline for objection is set on December 30, 2020. The final hearing is scheduled for January 20, 2021.
If you’re affected by the KeVita Master Brew Kombucha lawsuit settlement, we’d love to hear from you.
Editor’s note on the KeVita Kombucha Settlement:
This piece is written about the recent KeVita Kombucha Class Action Settlement. If you are considered eligible to be among the class of consumers described in the class action lawsuit settlement, you may eventually be able to participate in receiving any compensation the court may award.
If you believe that what is alleged in the KeVita Master Brew Kombucha class action settlement has affected you, please don’t hesitate to reach out to us.
We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
Similarly, please check out our current list of Class Actions and Class Action Investigations, here.
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