What to Know About the Coach Outlet Discount Settlement
Coach, the luxury good retailer, faced a class action lawsuit for allegedly deceiving consumers by selling discounted items in Coach Outlet locations that were actually lower in quality than the ones sold in the retailer’s regular Coach locations.
According to the class action lawsuit, Coach manufactures goods specifically for its outlet locations that are never sold in retail Coach locations. Consumers are led to believe that they were getting a good deal on items that were offered for sale at retail Coach locations.
Furthermore, Coach was accused of failing to distinguish its regular line of products from its outline product line by using a different brand or style numbers.
This deceptive marketing scheme is referred to as “reference pricing,” which purportedly prey on perceptions of consumers that they are receiving a big discount on a luxury item. Coach allegedly took this further by indicating that the outlet products would be sold at regular retail locations with tags such as “MFSRP,” which allegedly tricked consumers into thinking that the outlet items were offered at a higher retail price.
You can read more about the case under the name: Marino, et al. v. Coach, Inc., Case Number 1:16-cv-01122-VEC (OTW), S.D. NY.
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Details on the Coach Outlet Discount Settlement
Coach denies the allegations but has agreed to settle with $4.6 million to end the class action lawsuit.
The settlement applies to individuals who purchased certain items offered at a discount from a Coach Outlet location between December 23, 2011, and August 24, 2020, with Coach Outlet discount items offered at a discount from the retailers “suggested retail price” or “MFSRP.”
Class action members can choose to receive either a cash award or a voucher. Coach has reserved approximately $3.8 million for vouchers. If the voucher fund is greater or less than the number of claims filed, members will receive a proportional share of the fund through less valuable vouchers or additional vouchers. Members must be able to provide the location of purchase and price of the item. Coach vouchers will be valid for one year.
The awards will be distributed as:
- Class Members with proof that the item they purchased at a Coach Outlet contained a reference price or “MFSRP”, such as a price tag, and/or proof that they made more than $150 in purchases, can receive either $10 in cash or $40 in vouchers.
- Class Members without proof or who spent less than $150 can claim either $5 in cash or a $20 voucher.
Coach has also agreed to ensure compliance with price comparison laws by training employees and monitoring compliance regarding the use of reference pricing within one year.
Valid claim forms must be filed and submitted by January 21, 2021. The deadline for exclusion or objection to the Coach Outlet class action settlement is on January 24, 2021. The final hearing is scheduled for February 23, 2021.
If you’re affected by the Coach Outlet Discount lawsuit settlement, we’d love to hear from you.
Editor’s note on the Coach Outlet Discount Class Action Settlement:
This piece is written about the recent Coach Outlet Discount Class Action Settlement. If you are considered eligible to be among the class of consumers described in the class action lawsuit settlement, you may eventually be able to participate in receiving any compensation the court may award.
If you believe that what is alleged in the Coach Outlet Discount class action settlement has affected you, please don’t hesitate to reach out to us.
We’d be happy to help you take a step in the right direction, fight this issue, and better enable you to join in on any potential consumer class action. If interested, please send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from you all.
Similarly, please check out our current list of Class Actions and Class Action Investigations, here.
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