Report Fraud About Us What We Do

McDonald's Fresh Beef Consider The Consumer

Advertising & Reviews

McDonald’s To Use Fresh Beef in 14,000 Locations Over The Next Two Months

It was recently reported that McDonald’s is now planning to launch the use of fresh beef in their Quarter Pounders and other signature sandwiches. Fresh beef is already being used in about 3,500 U.S. restaurants, but McDonald’s plans to extend that to 14,000 locations within the next two months. This comes after Wendy’s had advertised the fact that its ground beef is “fresh and never frozen,” comparing itself to the competitor hamburger chains that use frozen patties. Here’s what we know about McDonald’s fresh beef change.

McDonald’s USA CEO Chris Kempczinski says the move to fresh ground beef is part of what he calls a “food journey,” noting the fast food chain has made a number of important changes in recent years — committing to only sourcing cage-free eggs by 2025 in the U.S. and serving chicken not treated with antibiotics important to human medicine.

“The switch to fresh beef quarter-pound burgers is the most significant change to our system and restaurant operations since All Day Breakfast,” Kempczinski said. “Over the past two years, we have been listening to our customers and evolving our business to build a better McDonald’s. We are proud to bring our customers a hotter and juicier quarter-pound burger at the speed and convenience they expect from us.”

A year in the making

McDonald’s announced the transition a year ago and began test marketing the concept in a number of markets. It said customer response was particularly strong in Dallas and Tulsa. The company expects the national rollout, which excludes Alaska and Hawaii, to give it an advantage in reaching consumers who want quality as well as value.

The decision coincides with other major changes at the fast food chain, which has remodeled restaurants using a sleek, modern design, installed ordering kiosks, and implemented limited table service, along the lines of more upscale chains like Panera Bread.

According to CNBC, the transition to fresh beef could help McDonald’s speed up its service. It notes that a fresh patty can cook up to 40 seconds faster than a frozen one, helping to move cars through the drive-thru line a little faster.

With the move to fresh beef, McDonald’s is also introducing a new menu item — the Galic White Cheddar sandwich, made with either fresh beef or chicken.

Have a question for us? Did we miss a detail? Let us know! Send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from all of you.

Via Consumer Affairs.

Interested in posts like these? Stay up to date with our newsletter!

No thoughts on “McDonald’s To Use Fresh Beef in 14,000 Locations Over The Next Two Months” yet. Be the first to speak your mind!

Leave a Reply