As you’re all slacking off at work, trying to order unnecessary and unneeded Smart Speakers during Amazon Prime Day, you may have found that Amazon has crashed during their biggest day of the year. Any page you try and click on seems to either direct you in circles, back and forth to the Prime-Day-Welcome-Pages, or to a 500-error page, allowing you to meet one of the many dogs of Amazon. Now, when I first came across this, I thought: Wow, I can’t believe the biggest online company in the world is having issues on their biggest day! Then, however, I thought on it, and realized that they weren’t. The thought that popped into my head was now: Is Amazon using their Prime Day Crash as free advertising? And after some sufficient research, we’d say yes! Amazon is using the Prime Day Crash for free advertising!
Let’s start by looking at how immense Amazon truly is. Its cloud is so vast and complex that it, in essence, operates the largest computer on the planet. They are everywhere. Amazon has over 300 million customers and 30 million average monthly users. They control 50% of mobile US online shoppers. Yes! 50% are recurring customers! Of these customers, 44% of them go directly to Amazon for product searches, and 20% of these consumers make purchases at least once a week.
Amazon has a net income of $3 billion and did $136 billion in sales in 2016. They earn over $1.65 billion in digital ad revenue and take up 43.5% of US e-commerce in total! That’s absurd!
Here is where my skepticism lies, however: Amazon has 11 cloud regions across the world. Each region has multiple sets of data centers, each of which holds one or more data centers. A typical facility contains 50,000 to 80,000 servers. At an incredibly conservative estimate, Amazon controls over 1.5 million servers global, though many put it at over 2 million servers.
In comparison, Bloomberg says that Rackspace Hosting has a little over 100,000 servers spread across six data centers. Google has three regions with eight total sets, and Microsoft has 17 regions. Got all that? Last year, Steve Ballmer, then Microsoft’s CEO, said the company had over a million servers within its data center infrastructure and that Google had even more.
Amazon is an absolute behemoth. If they’re crashing, it’s likely the entire internet will crash. This is why I don’t believe the hype; it’s because the hype is pretty unbelievable. Not to get tin-foil-hatty on you, but this is similar to Starbucks misspelling your name on your Caramel Frap. They know you’re going to Instagram it to show your friends, giving them a TON of free advertising. This is no different. This year Prime Day was much further under the radar than in years past, Amazon advertised it significantly less. Or did they?
No free ads, people.
What do you think? Is Amazon using The Prime Day Crash as Free Advertising? Let us know! Send an email to Outreach@ConsiderTheConsumer.com, find us on Twitter or Facebook, or even connect with us directly on our website! We look forward to hearing from all of you.