More often than not, in the world of cable TV, the price that both catches your eye and is advertised to you is not reflective of the price you ultimately pay.
Many of these large cable companies use mandatory added fees to push bills higher and higher, unbeknownst to the consumer. The companies advertise a certain price, but no consumers pay that amount because these extra charges are not optional, they’re just hidden.
For instance, when people visit Comcast’s website to sign up for cable service, they see an advertised price. These prices may vary by market, but currently in West Palm Beach, Florida, the company shows the “Digital Starter” package at $49.99 per month and “X1 Starter Double Play” at $89.99.
Based on the presentation on the website (similar to how the company advertises in other media), these prices appear to be set. In reality, however, if you read the fine print labeled “pricing and other info,” you see the following:
Equipment, installation, taxes and fees, including regulatory recovery fees, Broadcast TV Fee (up to $5/mo.), Regional Sports Fee (up to $3/mo.) and other applicable charges extra, and subject to change during and after the promo.
So, in the case of both of these packages (and all other Comcast cable offers), the consumer does not pay the advertised price.
For years, this misleading tactic has angered customers when they receive their first bill, but this may be coming to an end soon. A group of Comcast subscribers in seven states have recently filed a class action complaint, claiming these practices and fees both “illegal and deceptive”.